Born Licensing owner David Born has written his first piece for Little Black Book’s ‘THE INFLUENCERS’.

In ‘The Power of Nostalgic Characters in Advertising’, David talks about standing alongside iconic characters Skeletor and He-Man during the ‘Epic Skeletor’ Moneysupermarket.com shoot, years after watching them on television as a child.

He goes on to discuss how nostalgic characters have been used in the advertising space and why it is so powerful.

Take a look here!