BORN LICENSING:
LICENSING AGENTS
FOR THE SMURFS
BORN LICENSING ARE THE APPOINTED LICENSING AGENT FOR THE SMURFS
Eternally young, The Smurfs began life in 1958 as comic book characters created by Pierre Culliford, better known under his pseudonym, Peyo, in the series "Johan and Peewit". The little blue characters' appearance was met with such success that they went on their own adventures in a dedicated comic book series, which is still ongoing. In 1981, The Smurf stories were adapted for television by Hanna-Barbera, a run that lasted for nine seasons and almost 300 episodes. After the first showing on NBC, a worldwide roll-out of the classic cartoon series made The Smurfs famous all over the globe.
With three blockbuster animated movies produced by Sony Pictures, as well as over 120 publishers and 100 broadcasters in more than 100 territories worldwide, 700 active licenses and five theme parks, The Smurfs brand is stronger than ever as they approach their 65th anniversary in 2023 as proud ambassadors of the UN Sustainable Development Goals. In 2021, the new Smurfs TV series in 3D CGI started its global journey on television, introducing a new generation of kids to the legacy of the Smurfs. Seasons 1 & 2 are now airing globally on TV and platforms, and season 3 is in production.
And there is more smurfiness to come with a new movie on its way, slated to be released in Spring 2025 !
With over 100 characters including Papa Smurf, Smurfette, Brainy, Grouchy, and Clumsy - there’s a Smurf character for every creative advertising idea, across all age groups with an unrivalled ability to be instantly recognisable.
THE SMURF CHARACTERS INCLUDE:
BORN LICENSING’S WORK WITH THE SMURFS
As appointed licensing agents for The Smurfs, Born Licensing work closely alongside brands and Rights Holders to produce engaging global advertising campaigns that generate real results. With extensive experience in the licensing industry, Born Licensing handle everything from licensing to approval processes, leaving brands and Rights Holders to do what they do best.
SPEAK TO US ABOUT LICENSING A SMURF CHARACTER FOR YOUR ADVERTISING CAMPAIGN
We are specialists in licensing for advertising and marketing only. We cannot assist with inquiries relating to consumer product licensing, film screenings, or clearance requests for non-advertising content such as documentaries. As such we will only respond to inquiries relating to advertising.
Interested in licensing for consumer products? Our friends at Born to License can help!
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