BORN LICENSING:
LICENSING AGENTS
FOR MR. MEN LITTLE MISS
BORN LICENSING ARE THE APPOINTED LICENSING AGENT FOR SANRIO’S MR. MEN LITTLE MISS BRAND
Sanrio is a global lifestyle and entertainment company best known for its beloved characters such as Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pompompurin and Gudetama. Since its founding in 1960, Sanrio has upheld the corporate philosophy of "Minna Nakayoku" (Getting Along Together).
Today, with a presence in over 130 countries and regions, Sanrio continues to strengthen its global influence in entertainment through consumer products, digital content, and immersive experiences.
Guided by the vision “One World, Connecting Smiles.”, Sanrio is committed to creating smiles, one person at a time, and spreading the circle of happiness even further afield. As it evolves into a global IP platform provider, Sanrio aims to generate new value in entertainment.
To learn more about Sanrio, please visit sanrio.eu and follow on YouTube, TikTok, Instagram, Facebook, and X.
With a cast of over 90 classic characters, almost 100 counting French exclusive characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books. Created by the late Roger Hargreaves in 1971 starting with Mr. Tickle, his son Adam Hargreaves continued writing and drawing new books and characters. Mr. Men Little Miss is the number one selling children’s book series in France and one of the best selling pre-school brand in the United Kingdom. Mr. Men Little Miss counts over 400 titles published in 17 languages worldwide.
MR. MEN LITTLE MISS CHARACTERS:
MR. MEN™ LITTLE MISS™ © 2026 THOIP (a SANRIO Company). All rights reserved.
BORN LICENSING’S WORK WITH MR. MEN LITTLE MISS CHARACTERS
As appointed licensing agents for Mr. Men Little Miss characters, Born Licensing work closely with brands, their creative agencies and the Rights Holders to create striking advertising campaigns that are globally effective. Born Licensing manage the licensing process for advertising campaigns from start to finish. Our strong agency relationship with Sanrio and the Mr. Men Little Miss characters ensures that brands, creative agencies and Rights Holders are able to work together seamlessly to create hugely successful advertising campaigns. Born Licensing manage everything around the approval process, allowing each party to focus on where their strengths lie.
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