ABOUT BORN LICENSING
YOUR TRUSTED ENTERTAINMENT
LICENSING EXPERTS
We are experienced licensing agents focused on the licensing of entertainment-based IP. As a team, we have a deep understanding of how the licensing industry works and how advertising agencies and brands can license their intellectual property.
We pride ourselves on being responsive, reliable, knowledgeable and experts in our field.
Working closely with some of the world’s best creative agencies, including: BBDO, DDB, McCann, Saatchi&Saatchi, and VCCP, we provide the licensing needed to bring their extraordinary campaigns to life. We also represent many of the biggest entertainment Rights Holders including: MGM, Paramount, Hasbro, Mattel, Sesame Workshop, Penguin, Universal Studios, Cloudco Entertainment, Peanuts, Angry Birds, Atari, King Features, Miraculous and The Roald Dahl Story Company.
David Born, our owner and director, has over 16 years of experience in entertainment brand licensing and knows the industry inside out. Previously Head of Licensing for FMCG & Promotions EMEA at Cartoon Network and Manager of FMCG & Promotions at Warner Bros Australia, he has worked with major brands like McDonalds, Colgate, Johnson & Johnson, Burger King, KFC, Ferrero, Kelloggs, Heinz, Samsung, British Airways, Cadbury, Facebook, Instagram, T-Mobile and many more.
Recognised in License Global’s ‘The Influentials: Top 40 Under 40’ and ‘Licensing.biz Power 50’, David’s expertise and strong relationships make us a trusted partner for leading advertising agencies and brands.
His deep industry knowledge, passed on to our team, enables us to navigate complex licensing deals with confidence. Our direct connections with key Rights Holders mean we can push projects forward—often without the need for clearance fees.
More than just securing licenses, we’re involved from the start, ensuring your campaign has the highest chance of success. We conduct in-depth research, provide creative input, negotiate commercial terms, and remain on hand throughout your project.
With a proven track record and extensive industry experience, we’re confident in our ability to deliver exceptional results—and you should be too.
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Amber Cheung
SENIOR LICENSING EXECUTIVE
Amber has worked in licensing for nearly ten years with an early career focus on consumer product licensing. Prior to joining the Born Licensing team, Amber was based in Hong Kong helping British beauty and spa brands secure licenses in Asia, before moving back to London where she helped manage the Imperial War Museum’s licensing program. Amber’s love of film and the entertainment industry brought her to Born Licensing in 2019, where she’s since worked on some of Born Licensing’s biggest campaigns to date such as ASDA’s ‘Have Your Elf a Merry Christmas’ campaign with Buddy the Elf, and Direct Line’s ‘We’re On It’ campaign with RoboCop, Transformers Optimus Prime and Bumblebee, the Teenage Mutant Ninja Turtles, and Marvel Studios’ King Valkyrie. Amber is based in London.
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Alberto Massaro
LICENSING EXECUTIVE
Alberto is mainly supporting the business with EMEA-based campaigns. Born and raised in Northern Italy, Alberto relocated to London at the end of 2018 for his studies. Alberto’s background includes screen acting, film production, writing and project management, making him a competent professional in the entertainment industry. Prior to Born Licensing, Alberto worked as Production Assistant for Pride in London, and has helped with the production of fashion and music shoots for magazines and publications based across Europe. Alberto is based in London.
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Juliana Trevisani
EXECUTIVE ASSISTANT
Juliana has been working as an Executive Assistant for nearly 15 years, and she has experience with major companies such as Volvo and Renault. With a strong background in executive support, her expertise includes calendar management, travel coordination, event planning, and streamlining administrative processes to ensure efficiency and organization. Juliana is based in Brazil.
