BORN LICENSING:
HOW TO LICENSE PEANUTS CHARACTERS
PEANUTS IS A TIMELESS PROPERTY LOVED BY MULTIPLE GENERATIONS
Charles M. Schulz first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. Since 2020, the brand has encouraged fans to take care of themselves, each other, and the earth through the Take Care with Peanuts initiative.
Audiences around the world have come to know and love a whole cast of indelible young characters: philosophical Linus and his crabby big sister Lucy; piano-playing Schroeder; attention-grabbing Sally; pals Franklin, Peppermint Patty, Marcie, Pigpen and his famous dust cloud. But no one stole the show quite like Snoopy, the coolest beagle on the planet. From humble beginnings, Peanuts grew to become not only the best-loved comic strip in history, but a true global phenomenon.
Peanuts speaks a universal language—and has also introduced a vocabulary all its own: “Good grief!,” “security blanket,” “You blockhead!” and “Happiness is… .” For fans everywhere, happiness is Peanuts.
Born Licensing has deep experience helping agencies license characters and IP for advertising. Having successfully facilitated numerous IP integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.
WHY CONSIDER PEANUTS FOR YOUR ADVERTISING CAMPAIGN?
The Peanuts brand, featuring the beloved characters Snoopy, Charlie Brown, Woodstock, and the entire gang, has captivated audiences for over seven decades with its warmth, humor, and timeless storytelling. When you license Peanuts for your campaign, you’re not just partnering with an iconic property — you’re embracing a global symbol of optimism, friendship, and authenticity that resonates across generations. Peanuts delivers emotional depth, nostalgia, and universal themes that make it a powerful creative vehicle for brands looking to connect meaningfully with consumers around the world.
Key Benefits:
Instant global recognition across TV, film, comics, merchandise, and digital platforms
Cross-generational appeal that unites children, parents, and lifelong fans
Emotional storytelling and cultural heritage trusted by audiences for over 70 years
Versatile creative potential across lifestyle, fashion, retail, food & beverage, education, and family entertainment categories
PEANUTS’ ICONIC CHARACTERS AND THEMES FOR ADVERTISING
The Peanuts universe offers endless opportunities for imaginative, emotionally engaging campaigns. Snoopy, with his boundless imagination and charm, embodies creativity, confidence, and optimism — perfect for brands that want to inspire joy and self-expression. Charlie Brown represents perseverance, kindness, and authenticity, making him a relatable symbol for campaigns rooted in empathy and resilience. Woodstock, Lucy, Linus, and the rest of the Peanuts gang bring humor, heart, and a sense of community that resonates deeply with audiences everywhere. From seasonal storytelling like It’s the Great Pumpkin, Charlie Brown to timeless themes of friendship and hope, Peanuts offers advertisers a world of recognizable moments and emotions that connect instantly. Together, these beloved characters empower brands to create campaigns that are heartfelt, nostalgic, and joyfully human — transforming Peanuts’ timeless charm into unforgettable brand storytelling.
BORN LICENSING’S WORK WITH PEANUTS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing IP for campaigns. Having successfully facilitated multiple licensing deals, we offer a comprehensive approach to maximizing the impact of Peanuts characters in your campaign.
Our team begins with a strategic brand assessment to identify which brand best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Peanuts campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for Peanuts. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Peanuts.
SPEAK TO US ABOUT LICENSING A BRAND OR CHARACTER
We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
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