BORN LICENSING:
LICENSING AGENTS
FOR HASBRO
BORN LICENSING WORKING WITH HASBRO AND THEIR BRANDS FOR ADVERTISING AND MARKETING CAMPAIGNS SINCE 2015
Hasbro is a global play and entertainment company, whose goal is to be world-leading in their creation of highly engaging play and entertainment experiences, for adults and children alike.
Hasbro connects to global audiences through toys, games, consumer products, television shows, movies and feature films, digital gaming, live action, music and virtual reality experiences. By combining established and inventive platforms, Hasbro’s iconic and instantly-recognisable brands have loyal audiences across the globe.
HASBRO’S BRANDS:
©HASBRO
BORN LICENSING’S WORK WITH HASBRO BRANDS
Born Licensing have been involved in some of the most popular global advertising campaigns using Hasbro’s brands. Born Licensing work alongside brands, their creative agencies and Hasbro to create eye-catching and scroll-stopping advertising campaigns featuring Hasbro’s much-loved characters and brands.
Born Licensing managed the licensing process for the following campaigns from start to finish. Our unique agency relationship with Hasbro allowed us to manage the licensing for each campaign without charging any clearance fees to the client. We work closely with all parties to ensure the licensing process runs smoothly, allowing the creative agencies and brands to focus on what they do best.
GEICO licensed nostalgic toy Furby for their TV campaign. READ MORE >
Direct Line licensed Optimus Prime from the Transformers franchise to star in a follow-up to their hugely successful 'We're On It' campaign. READ MORE >
Bumblebee from the Transformers franchise starred in Direct Line’s ‘We’re On It’ campaign. READ MORE >
Inspira Health chose to license the classic game OPERATION for their campaign about minimally invasive surgery. READ MORE >
Hasbro’s Action Man figure danced through the desert in another ‘Epic’ campaign for price comparison site MoneySuperMarket. READ MORE >
Australian home builder, Simonds Homes, built their very own unique Transformer, tapping into the hugely popular Transformers franchise to reach a highly engaged audience. READ MORE >
Car manufacturers Subaru launched a new range of cars using Hasbro’s G.I. Joe action figure. READ MORE >
Allegheny Health Network created the world’s largest version of the classic board game Operation - complete with sound effects and a giant pair of tweezers! READ MORE >
British Bank Natwest licensed 90's toy Furby to help their campaign stand out to their target demographic. READ MORE >
Telco Spark NZ licensed Peppa Pig for an Out-Of-Home campaign that featured the title of the show. READ MORE >
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We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
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