BORN LICENSING:
HOW TO LICENSE
WARNER BROS. BRANDS
WARNER BROS. HAS A LEGENDARY PORTFOLIO OF ICONIC ENTERTAINMENT PROPERTIES
Warner Bros. owns one of the most influential and culturally powerful entertainment portfolios in the world. From blockbuster heroes to beloved animated icons, Warner Bros. properties have shaped global storytelling for nearly a century. When you license a Warner Bros. brand for advertising, you’re not just tapping into widespread awareness: you’re aligning with characters, franchises, and worlds that hold deep emotional meaning for audiences of every generation. For advertisers and agencies seeking unforgettable creative impact, Warner Bros. licensing offers unmatched brand equity, cultural relevance, and global resonance.
Born Licensing has deep experience helping agencies license Warner Bros. IP for advertising. Having successfully facilitated several Warner Bros. brand integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.
WHY CONSIDER WARNER BROS. BRANDS FOR YOUR ADVERTISING CAMPAIGN?
As one of the "Big Five" major American film studios and a member of the Motion Picture Association (MPA), Warner Bros.’s entertainment portfolio spans generations, genres, and global audiences.
Key Benefits:
Instant global recognition across film, TV, animation, streaming, gaming, and consumer products
Cross-generational appeal spanning kids, teens, adults, and nostalgic fans
Massive built-in audience engagement, backed by decades of storytelling and cultural influence
Expansive category versatility ideal for lifestyle, fashion, retail, tech, automotive, food & beverage, gaming, and entertainment marketing
WARNER BROS.’S MOST ICONIC BRANDS FOR ADVERTISING
Warner Bros.’ legendary portfolio offers advertisers an extraordinary range of creative possibilities, emotional depth, and cultural relevance. Iconic franchises such as DC Super Heroes (including Batman, Wonder Woman, Superman, and The Flash) deliver powerful themes of justice, bravery, empowerment, and imagination, perfect for high-energy and aspirational campaigns. Looney Tunes characters like Bugs Bunny, Daffy Duck, Tweety, and Wile E. Coyote bring humor, nostalgia, and endless animation-driven storytelling that resonates across all ages. The Harry Potter and Wizarding World franchises invite audiences into a universe of magic, curiosity, and wonder, ideal for campaigns that celebrate creativity and discovery. Meanwhile, properties like Scooby-Doo, Tom & Jerry, and The Matrix provide everything from family-friendly fun to bold, stylized cinematic impact.
Together, these Warner Bros. brands empower advertisers to create unforgettable, high-performing campaigns that are culturally relevant, emotionally compelling, and instantly recognizable. By leveraging Warner Bros.’ globally loved characters and stories, brands can amplify creativity, drive engagement, and transform iconic entertainment into powerful advertising assets.
BORN LICENSING’S WORK WITH WARNER BROS. BRANDS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing Warner Bros. brands for campaigns. Having successfully facilitated multiple Warner Bros. licensing deals, we offer a comprehensive approach to maximizing the impact of Warner Bros. properties in your campaign.
Our team begins with a strategic brand assessment to identify which Warner Bros. brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Warner Bros. campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for Warner Bros., we are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Warner Bros. brands.
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