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About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
Creative agencies from around the world call on us to manage their licensing needs including:
Owner and Director of Born Licensing
David has worked in the entertainment brand licensing industry for over 12 years. He’s the former Head of Licensing for FMCG & Promotions EMEA at Cartoon Network. He was also Manager of FMCG & Promotions at Warner Bros. Australia.
Licensing Coordinator and Executive Assistant
Naomi was introduced to the world of licensing during a 12 month internship at Mattel. Naomi has a first class honours degree in marketing from the University of South Wales.
Business Development Manager, Germany, Austria & Switzerland
Kathrin previously spent 5 years at Turner Broadcasting managing German speaking territories. Prior to that she was Marketing Director at Mega Brands.
Business Development Manager, Australia & New Zealand
Emma was previously a solicitor at Anisimoff Legal, a specialist law practice focusing primarily on the advertising, marketing and media industries. She has now taken a sidestep into the exciting world of licensing.
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Use of existing footage or stills
Tapping the likeness of a characters
Leveraging themes and plots
Using instantly recognisable and memorable catch phrases
Working with studio animators to develop new and unique animation.
Combining new and existing footage.
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Latest Blog Posts
Born Licensing owner David Born has written his first piece for Little Black Book’s ‘THE INFLUENCERS’.read more
We are very excited to share our latest work with you, this time for EA Sports with New York agency Johannes Leonardo.read more
David Born, owner and Director of Born Licensing, has penned a WARC Best Practice paper, ‘How to License Brand Characters in Advertising’.read more
If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER