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About Born Licensing

We love entertainment. We also love advertising. But what we love most is when they come together.

Creative agencies from around the world call on us to manage their licensing needs including:

The Team

David Born

David Born

Owner and Director of Born Licensing

David has worked in the entertainment brand licensing industry for over 12 years. He’s the former Head of Licensing for FMCG & Promotions EMEA at Cartoon Network. He was also Manager of FMCG & Promotions at Warner Bros. Australia.

Kathrin Skupch

Kathrin Skupch

Business Development Manager, Germany, Austria & Switzerland

Kathrin previously spent 5 years at Turner Broadcasting managing German speaking territories. Prior to that she was Marketing Director at Mega Brands.

Emma Born

Emma Born

Business Development Manager, Australia & New Zealand

Emma was previously a solicitor at Anisimoff Legal, a specialist law practice focusing primarily on the advertising, marketing and media industries. She has now taken a sidestep into the exciting world of licensing.

Who we work with

We work with the biggest brands in the world across film, TV, animation, toys, board games, video games and user generated content.

Our relationships include:

fox sony hasbro nickelodeon  cn    more

How can entertainment brands be used in advertising?

Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:


Existing Footage

Use of existing footage or stills


Character Likeness

Tapping the likeness of a characters


Thematic Elements

Leveraging themes and plots

Iconic Phrases

Using instantly recognisable and memorable catch phrases


Bespoke Animation

Working with studio animators to develop new and unique animation.

New+Existing Footage

Combining new and existing footage.

Latest Blog Posts


If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.


London: +44 7438 301 920

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