Google Pixel’s ‘It’s Pixel, actually’ campaign reunites Love Actually stars to showcase the Pixel 10’s cinematic capabilities in a warm, nostalgic festive moment — with Born Licensing managing the entire licensing process behind the scenes. The result is a joyful blend of modern craft and beloved holiday storytelling.

IAMS and the Garfield collaborate to raise awareness on the issue of overweight cats. With Born Licensing helping bring the partnership to life alongside Paramount and adam&eveDDB, this partnership proves how iconic characters can elevate ad campaigns.

Candy Crush Solitaire and the Care Bears have joined forces for a month-long in-game celebration of love, color, and kindness. With Born Licensing helping bring the partnership to life alongside King and Cloudco Entertainment, this crossover proves that even in gaming, caring is still the sweetest win of all.

Ghirardelli teamed up with SpongeBob SquarePants and Patrick Star for a campaign celebrating iconic pairs, with Born Licensing managing the clip licensing and approvals process with Paramount. The result was a sweet, nostalgic spot that perfectly paired beloved characters with Ghirardelli’s new chocolate and caramel squares.

The Born team attended BLE 2025 in London. Over three days packed with meetings, presentations (and characters!), we caught up with over 30 licensors — including industry heavyweights like Disney, Paramount, Warner Bros., Sanrio, Pokémon, Canal+, LEGO and The Roald Dahl Story Company, among many others. It’s always an incredible opportunity to connect face-to-face with the people behind the IPs that continue to define culture, spark creativity, and shape campaigns across industries.

Born Licensing won Best Licensed Promotions Campaign at the 2025 Licensing Awards for Sainsbury’s x the BFG Christmas campaign

Licensing doesn’t stop at advertising — it’s a global industry shaping products we see on shelves every day. With Learn to License, we’re opening up that world to newcomers, giving them the tools to navigate product licensing with confidence.

Sainsbury’s 2024 Christmas campaign, starring the BFG and colleague Sophie, has been shortlisted for both the IPM Awards and UK Licensing Awards 2025

Eleven years ago, Born Licensing began with nothing more than a laptop, a studio apartment in Melbourne, and a belief that advertising could be better when powered by characters people already loved. There was no investor pitch deck, no neatly laminated business plan – and there was a lot to learn! What was there, however, was a head full of ideas and a deep passion for the emotional shorthand that iconic IP can bring to a campaign.

It’s been nearly three decades since Adam Sandler first brought Happy Gilmore to life, and now the golf-club-wielding fan favourite is back. Netflix has just released Happy Gilmore 2, bringing a fresh wave of nostalgia to one of the most iconic sports comedies of the ’90s - and this time, the brand partnerships are as bold as Happy’s swing.

In May 2025, the Born team touched down in Las Vegas to attend the biggest licensing event of the year, the 2025 Licensing Expo. And, of course, to snap some pictures with our favourite characters!

Virgin Atlantic license Dr. Maya Angelou’s Oprah’s Master Class for TV campaign.

Invesco license clip from ‘The Joy of Painting’ for their new TV campaign in the US.

Born Licensing’s Best Christmas Ad Campaigns

Popeye stars in Anchor's 'Milk is Good. Real Good.' campaign

VELMA AND DAPHNE FROM SCOOBY-DOO STAR IN TJ MAXX’S INSPIRING ‘CLAIM YOUR AND’ COMMERCIAL

Ford license iconic clip from ‘Brannigan’ for their new all-electric Ford Capri model