THE LATEST IN LICENSING

Some of our work is top secret, but as soon as we can share it with you we’ll do so right here. Subscribe below to be the first to hear about new campaigns, changes to the licensing industry you should know and new creative ideas we’re loving.

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The AA x Street Fighter’s triple win at the 39th Marketing Society Awards

We are thrilled to announce that the campaign ‘It’s OK, I’m with the AA’ that we worked on last year won not one, not two, but three (!) awards at the 39th Marketing Society Awards. The campaign for the AA, the UK’s leading driving services business, licensed Ken and Ryu from nostalgic arcade game Street Fighter, and Born Licensing managed the whole licensing process from start to finish to help bring this clever and fun project to life.

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LICENSING EXPO 2024 AND LICENSING INTERNATIONAL EXCELLENCE AWARDS

The Born Licensing team attended the 2024 Licensing Expo taking place in Las Vegas, a great annual reminder of how innovative, resilient and incredibly talented the licensing industry is. We met up with over 50 Licensors, including Disney, Hasbro, Mattel, Warner Bros., Paramount, Universal, Penguin Ventures, ZAG, The Smurfs, LEGO, Cloudco, SEGA, Netflix, Roald Dahl, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features, Roald Dahl... and many more!

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FICTIONAL CHARACTERS TELL ADLAND ‘CALL MY AGENT’ FOR BRAND WORK

Born Licensing has launched a new campaign positioning itself as ‘Agent to the Fictional Stars’. The ‘Call My Agent’ campaign imagines pop-culture icons Smurfette, Skeletor, Grumpy Bear, and Red from Angry Birds responding to requests to star in ads. ‘For Smurfs sake…a two-day commercial shoot without a body double?!’ Smurfette responds simply with ‘Call My Agent’.

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