VIRGIN ATLANTIC LICENSE DR. MAYA ANGELOU’S OPRAH’S MASTER CLASS FOR TV CAMPAIGN
Born Licensing managed the licensing process of a recording from ‘Oprah’s Master Class’ featuring Maya Angelou’s ‘Be a Rainbow in Someone Else’s Cloud’ for new Virgin Atlantic campaign
Virgin Atlantic unveils the next chapter of its brand story with a bold, global campaign created by Lucky Generals. Building on the success of 'See the World Differently,' this new campaign shifts the spotlight from who Virgin Atlantic is to where it can take you – all while carrying its signature spirit of openness and positivity into the world.
Titled ‘A Rainbow in the Clouds’, the global multi-channel campaign champions the travel company’s spirit of openness and travelling with a restless energy. Showcasing just a few of the many desirable destinations Virgin Atlantic flies to, the campaign invites the world to see these places not just as dots on a map, but through the same vibrant lens as Virgin Atlantic and its travellers – as places to dive into fully and embrace with energy.
The multi-faceted campaign spans the UK and US, and starts a new chapter for the brand and is made up of film, OOH, press, digital and social and was developed in collaboration with PHD UK and Jellyfish.
Licensing existing footage is an effective way to connect with audiences
Licensing existing footage can be one of the simplest and yet most effective ways of leveraging the popularity of a well-known film or TV show. When audiences spot a clip or a recording they recognise, the ad becomes instantly more attention grabbing, especially if audiences have an emotional link to the film or TV show.
Read more about the benefits of licensing famous film and TV clips for advertising campaigns here.
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