INVESCO LICENSE CLIP FROM ‘THE JOY OF PAINTING’ FOR THEIR ‘GAME TAPE’ TV AND SOCIAL CAMPAIGN
Born Licensing managed the licensing process of a clip from ‘The Joy of Painting’ featuring Bob Ross for new Invesco campaign
For their latest TV and social campaign, American investment management company Invesco and their creative agency MullenLowe wanted to give a retro feel to the spot. The setting is a women’s basketball facility in Texas in the 80s, and the agency wanted to find an instantly recognisable clip from the same period to feature on the TV screen in the ad.
In order to assist with the licensing of the clip, Born Licensing managed the entire licensing process from start to finish.
The 30” TV spot launched in mid-March in the US, and the 15” social edit featuring Bob Ross followed a few days after. The clip worked perfectly in the ad and helped to convey the message in a funny yet effective way.
Clip licensing is an effective way to connect with audiences
Licensing a clip can be one of the simplest and yet most effective ways of leveraging the popularity of a well-known film or TV show. When audiences spot a clip they recognise, the ad becomes instantly more attention grabbing, especially if audiences have an emotional link to the film or TV show.
Read more about the benefits of licensing famous film and TV clips for advertising campaigns here.
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