BORN LICENSING REVEALS 2025 SHOWREEL

We are excited to share our latest showreel for 2025 showcasing some of the most iconic characters, clips, and other entertainment IP that Born Licensing has facilitated for advertising campaigns in the last 10 years.

The work featured comes from creative agencies around the world including New Commercial Arts., Saatchi & Saatchi, Havas, Edelman, The Martin Agency, Mother, AKQA, and many more. We’ve been privileged to work on amazing campaigns for leading brands including Sainsbury’s, Uber, British Airways, NatWest, Direct Line, Moneysupermarket, Barclaycard, TJ Maxx, the AA and Facebook.

In order of appearance, the campaigns featured in our showreel are… (click to view individual case studies):

Sainsbury’s x the BFG

Moneysupermarket x Skeletor and He-Man from Master of the Universe

Direct Line x Bumblebee from Transformers

British Airways x Winnie the Pooh

GEICO x Angry Birds

Direct Line x Donatello from Teenage Mutant Ninja Turtles

Direct Line x King Valkyrie from Thor: Love and Thunder

Direct Line x RoboCop

ASDA x Buddy the Elf

Moneysupermarket x Skeletor and He-Man from Masters of the Universe

Uber x SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Scooby-Doo

Boursorama Banque x Rocky

Envestnet x Mr. Krabs from SpongeBob SquarePants

Barclays x The Muppets

NatWest x Furby

Google Pixel x League of Legends

TJ Maxx x Daphne and Velma from Scooby-Doo

PGA Tour Superstore x Chubbs from Happy Gilmore

Old Navy x Love Actually

The AA x Ken and Ryu from Street Fighter

Direct Line x Optimus Prime from Transformers

The 2025 showreel is not only a showcase of some of our best work, but also a testament to the power of characters and IP in advertising campaigns. The projects we worked on have secured impressive industry recognition and achievements, including the highest star rating on System1 (twice!), many prizes (such as the Licensing International Excellence Awards, Hatch Awards and The Drum’s B2B Awards) and several ‘Ad of the Day’ and ‘Ad of the Week’ from advertising publications.


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