BORN LICENSING:
LICENSING AGENTS FOR MGM (METRO GOLDWYN MAYER)
BORN LICENSING ARE THE APPOINTED LICENSING AGENT FOR MGM’S BRANDS FOR GLOBAL ADVERTISING AND MARKETING CAMPAIGNS
MGM is a leading entertainment company, focused on producing and globally distributing film and television content across traditional and digital platforms.
MGM owns one of the world’s most extensive libraries of premium film and television content, much of which is instantly recognisable and highly sought after for brands hoping to engage a wider audience in their advertising and marketing campaigns. MGM’s catalogue includes over 4,000 movies and 17,000 TV show episodes.
MGM’S MOVIE & TV SHOW
CATALOGUE INCLUDES:
© 2024 METRO-GOLDWYN-MAYER STUDIOS INC. ALL RIGHTS RESERVED.
BORN LICENSING’S WORK WITH MGM’S BRANDS
Born Licensing became MGM’s appointed licensing agent in 2019, and has since worked on a number of high-profile campaigns using clips and characters from MGM’s extensive catalogue. Thanks to our unique working relationship with MGM, we were able to manage the entire licensing process for each of these campaigns, handling communications, negotiations and contracting. Born Licensing work to make the licensing process as simple as possible for all involved, to ensure the creative campaigns are as effective as possible for brands and their creative agencies.
Licensing thematic elements from MGM’s Rocky franchise in Facebook’s first ever Super Bowl campaign. READ MORE >
Direct Line’s ‘We’re On It’ campaign starring RoboCop. READ MORE >
Boursoama Banque used thematic elements and character likeness from the Rocky franchise for this 60' spot. READ MORE >
Using thematic elements and character likeness from MGM’s Thelma & Louise for MoneySuperMarket’s Epic Sindy campaign. READ MORE >
Licensing audio from the iconic ‘Mad as Hell’ speed in MGM’s 1976 film Network for an Ovo Energy campaign. READ MORE >
Bill from Bill and Ted's Excellent Adventure was one of Walmart's many 'famous visitors' for their 2020 Super Bowl campaign. READ MORE >
Licensing an iconic clip from MGM's 1975 film 'Brannigan' for a Ford social campaign. READ MORE >
SPEAK TO US ABOUT LICENSING A BRAND OR CHARACTER
We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
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