BORN LICENSING:
HOW TO LICENSE
MGM BRANDS
MGM (METRO-GOLDWYN-MAYER) HAS AN ICONIC PORTFOLIO OF TIMELESS PROPERTIES
MGM is a leading entertainment company, focused on producing and globally distributing film and television content across traditional and digital platforms.
MGM owns one of the world’s most extensive libraries of premium film and television content, much of which is instantly recognisable and highly sought after for brands hoping to engage a wider audience in their advertising and marketing campaigns. MGM’s catalogue includes over 4,000 movies and 17,000 TV show episodes.
Born Licensing has deep experience helping agencies license MGM IP for advertising. Having successfully facilitated numerous MGM brand integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.
WHY CONSIDER MGM BRANDS FOR YOUR ADVERTISING CAMPAIGN?
MGM’s legendary entertainment portfolio spans decades of storytelling, innovation, and cultural influence. When you license an MGM property for your campaign, you’re not just leveraging brand awareness—you’re aligning with timeless cinematic icons and narratives that evoke emotion, sophistication, and global recognition. From classic Hollywood elegance to modern blockbusters, MGM’s brands offer advertisers a unique opportunity to connect with audiences through stories that have defined generations.
Key Benefits:
Instant global recognition across film, television, and streaming platforms
Cross-generational appeal that resonates with both nostalgic fans and new audiences
Trusted entertainment heritage built on nearly a century of cinematic excellence
Broad creative potential across lifestyle, fashion, luxury, automotive, tech, and entertainment categories
MGM’S MOST ICONIC BRANDS FOR ADVERTISING
MGM’s celebrated portfolio of entertainment franchises provides advertisers with a wealth of creative possibilities for emotionally engaging campaigns. From the suave sophistication and global intrigue of James Bond to the adrenaline-fueled action and resilience of Rocky and Creed, these properties deliver instant recognition and cinematic impact. The Addams Family offers a mix of dark humor and charm that resonates with both nostalgic and contemporary audiences, while Vikings brings epic storytelling and rugged adventure ideal for brands seeking bold, heroic themes. Franchises like Legally Blonde and The Handmaid’s Tale deliver powerful messages of empowerment, individuality, and cultural relevance, appealing strongly to modern audiences. Together, these MGM properties allow advertisers to craft campaigns that inspire emotion, capture imagination, and elevate brand storytelling—transforming legendary entertainment into unforgettable marketing moments.
BORN LICENSING’S WORK WITH MGM’S BRANDS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing MGM brands for campaigns. Having successfully facilitated multiple MGM licensing deals, we offer a comprehensive approach to maximizing the impact of MGM properties in your campaign.
Our team begins with a strategic brand assessment to identify which MGM brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful MGM campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for MGM. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including MGM brands.
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Boursoama Banque used thematic elements and character likeness from the Rocky franchise for this 60' spot. READ MORE >
Using thematic elements and character likeness from MGM’s Thelma & Louise for MoneySuperMarket’s Epic Sindy campaign. READ MORE >
Licensing audio from the iconic ‘Mad as Hell’ speed in MGM’s 1976 film Network for an Ovo Energy campaign. READ MORE >
Bill from Bill and Ted's Excellent Adventure was one of Walmart's many 'famous visitors' for their 2020 Super Bowl campaign. READ MORE >
Licensing an iconic clip from MGM's 1975 film 'Brannigan' for a Ford social campaign. READ MORE >
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We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
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