BORN LICENSING:
HOW TO LICENSE PARAMOUNT BRANDS
PARAMOUNT HAS A WORLD-CLASS PORTFOLIO OF ICONIC ENTERTAINMENT BRANDS
Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution, and advertising solutions.
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, available in more than 400 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of ViacomCBS Networks International, a division of ViacomCBS Inc. (Nasdaq: VIACA, VIAC). Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc.
Born Licensing has deep experience helping agencies license Paramount IP for advertising. Having successfully facilitated numerous Paramount brand integrations and creative campaigns, we understand the nuances of working with these legendary franchises that have shaped popular culture for over a century.
WHY CONSIDER MATTEL BRANDS FOR YOUR ADVERTISING CAMPAIGN?
Paramount’s entertainment portfolio spans generations, genres, and global audiences. When you license a Paramount property for your campaign, you’re not just borrowing awareness—you’re aligning with timeless storytelling, cinematic heritage, and emotional depth that amplify brand impact.
Key Benefits:
Instant global recognition across film, TV, animation, and streaming
Cross-generational appeal that resonates from nostalgic adults to today’s fans
Built-in audience trust and engagement from decades of cultural relevance
Diverse category potential across entertainment, fashion, lifestyle, gaming, automotive, tech, and more
PARAMOUNT’S MOST ICONIC BRANDS FOR ADVERTISING
Paramount’s world-renowned franchises offer endless creative potential for advertising campaigns that captivate audiences across generations. From the timeless humor and optimism of SpongeBob SquarePants to the action-packed energy and nostalgia of Teenage Mutant Ninja Turtles, these properties deliver instant recognition and emotional connection. Star Trek brings themes of innovation, exploration, and progress (ideal for technology and forward-thinking campaigns), while PAW Patrol connects deeply with families through adventure and teamwork, and South Park enables bold, culturally relevant storytelling with an unmistakable edge. Meanwhile, cinematic franchises like Yellowstone and Top Gun offer aspirational lifestyles, authenticity, and cinematic impact that elevate brand storytelling. Together, these Paramount properties empower advertisers to craft unforgettable campaigns that inspire, engage, and connect with audiences worldwide - turning entertainment icons into powerful brand assets.
BORN LICENSING’S WORK WITH PARAMOUNT BRANDS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing Paramount brands for campaigns. Having successfully facilitated multiple Paramount licensing deals, we offer a comprehensive approach to maximizing the impact of Paramount properties in your campaign.
Our team begins with a strategic brand assessment to identify which Paramount brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Paramount campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for Paramount. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Paramount brands.
Ghirardelli licensed the iconic duo SpongeBob SquarePants and Patrick Star for their TV campaign featuring famous pairs. READ MORE >
Envestnet licensed the money-obsessed Mr. Krabs from SpongeBob SquarePants for their campaign which featured custom animation made specially for the campaign. READ MORE >
Donatello from the Teenage Mutant Ninja Turtles starred (in incredible CGI form) in Direct Line’s ‘We’re On It’ campaign showcasing Direct Line’s response speeds. READ MORE >
Uber Rides licensed SpongeBob SquarePants and Teenage Mutant Ninja Turtles for a special Halloween campaign. READ MORE >
T-Mobile licensed clips of SpongeBob SquarePants for a series of campaigns that ran across the Netherlands. READ MORE >
Instagram’s work with their global campaign, ‘Stories Are Everywhere’, featuring SpongeBob SquarePants. READ MORE >
Oikos licensed a clip of SpongeBob SquarePants for their Super Bowl 2021 campaign. READ MORE >
Facebook India’s creative agency Wieden+Kennedy Amsterdam reached out to us with a request to license a well-known animation clip as part of the ‘Live What You Love’ campaign. READ MORE >
EA Games and Madden NFL licensed a clip of SpongeBob SquarePants for their campaign by Johannes Leonardo. READ MORE >
The Martin Agency licensed a clip featuring the SpongeBob gang giving Squidward Tentacles a much-needed hug for this spot for Ritz. READ MORE >
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