LICENSE A FAMOUS PUPPET CHARACTER
Puppets can be a fun, colourful addition to an advertising campaign and the most famous ones have enormous fan bases!
Those such as characters from Sesame Street and The Muppets bring with them a particular kind of values, humour and generational awareness that can be extremely effective.
CONSIDERATIONS:
Puppets typically need to be operated by approved professional puppeteers.
Many Rights Holders will only allow you to work with the puppeteers that are currently working with the characters.
There are additional costs to consider when working with puppets. Please ask us for more information.
CASE STUDY:
Barclaycard x The Muppets
BarclayCard brought on characters from The Muppets to help them celebrate the launch of Barclaycard Entertainment across the UK. The band Electric Mayhem along with Kermit, Miss Piggy, Fozzie Bear and other Muppet favourites appeared in the campaign material which included a TV spot, social videos, print and OOH advertising.
Born Licensing handled the licensing process of The Muppets from start to finish allowing Barlaycard and their agency AKQA to focus on the production. We negotiated the commercial terms with The Muppet Show’s Rights Holders, Disney, and, thanks to our existing close relationship with Disney, were able to secure favourable licensing terms for the client. We worked alongside Talent Republic who managed the puppeteer talent separately for AKQA.