LICENSE A FAMOUS PUPPET CHARACTER
THE WARMTH OF A CHARACTER FAMILIES ALREADY LOVE
Puppets can be a fun, colourful addition to an advertising campaign and the most famous ones have enormous fan bases!
Those such as characters from Sesame Street and The Muppets bring with them a particular kind of values, humour and generational awareness that can be extremely effective.
GOOD TO KNOW:
Puppets typically need to be operated by approved professional puppeteers.
Many Rights Holders will only allow you to work with the puppeteers that are currently working with the characters.
There are additional costs to consider when working with puppets. Please ask us for more information.
CASE STUDY:
Barclaycard x The Muppets
BarclayCard brought on characters from The Muppets to help them celebrate the launch of Barclaycard Entertainment across the UK. The band Electric Mayhem along with Kermit, Miss Piggy, Fozzie Bear and other Muppet favourites appeared in the campaign material which included a TV spot, social videos, print and OOH advertising.
Born Licensing handled the licensing process of The Muppets from start to finish allowing Barlaycard and their agency AKQA to focus on the production. We negotiated the commercial terms with The Muppet Show’s Rights Holders, Disney, and, thanks to our existing close relationship with Disney, were able to secure favourable licensing terms for the client. We worked alongside Talent Republic who managed the puppeteer talent separately for AKQA.
CASE STUDY:
Take9 x Count von Count
Take9 was looking for a memorable and engaging way to communicate a simple but important message: taking a brief pause before responding to suspicious online communications can help prevent fraud and scams. As digital fraud continues to become more sophisticated, the organisation wanted a campaign that could cut through the noise and resonate with audiences in a positive and approachable way.
Working alongside creative agency Bully Pulpit International (BPI) and Sesame Workshop, the team identified Sesame Street's Count von Count as the perfect character to bring the concept to life. Known around the world for his love of numbers and counting, The Count was uniquely positioned to encourage consumers to "Count Before You Click" and take nine seconds to think before acting online.