BORN LICENSING:
LICENSING AGENTS
FOR MATTEL
BORN LICENSING ARE THE APPOINTED LICENSING AGENTS FOR MATTEL’S PORTFOLIO OF CHILDREN’S & FAMILY ENTERTAINMENT FRANCHISES
Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Mattel’s iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.
Mattel’s brand portfolio spans a wide range of categories, such as dolls, vehicles, infant, toddler and preschool, action figures, games, construction and plush, and includes popular intellectual properties owned by Mattel.
MATTEL’S BRANDS:
©2024 Mattel: ©2024 Lyons Partnership, L.P. ©2024 HIT Entertainment Limited., ©2024 HIT Entertainment Limited & Keith Chapman. ©2024 HIT Entertainment Limited., ©2024 Prism Art & Design Limited. ©2024 HIT Entertainment Limited., ™ and ©2024 Mattel., ©2024 Mattel. SCRABBLE™ is a registered trademark of Mattel., ©2024 Gullane (Thomas) Limited.
©2024 HIT Entertainment Limited. HIT and the HIT logo are trademarks of HIT Entertainment Limited.
BORN LICENSING’S WORK WITH MATTEL BRANDS
As an appointed licensing agent for Mattel, Born Licensing have been instrumental in facilitating some of the most iconic global advertising campaigns using Mattel’s brands. As licensing agents, we work closely with brands, their creative agencies and Mattel to create hugely impactful advertising campaigns using Mattel’s much-loved and globally celebrated characters and brands.
Born Licensing managed the licensing process for all these campaigns from start to finish. Our strong agency relationship with Mattel ensures that brands, creative agencies and Mattel are able to work together seamlessly to create hugely successful advertising campaigns. Born Licensing manage everything around the approval process, allowing each party to focus on where their strengths lie.
Johnsonville Foods licensed fighting scene from Rock'Em Sock'Em Robots in their ad campaign. READ MORE >
Skeletor and He-Man feel epic dancing to an iconic scene from Dirty Dancing to another campaign for MoneySuperMarket. READ MORE >
Mattel’s Masters of the Universe got “epic” in a creative advertising campaign for MoneySuperMarket, landing awards from Adweek, Campaign and Campaign Big Awards. READ MORE >
SPEAK TO US ABOUT LICENSING A BRAND OR CHARACTER
We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
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