BORN LICENSING:
HOW TO LICENSE MATTEL BRANDS
MATTEL HAVE A STRONG PORTFOLIO OF TIMELESS PROPERTIES
Mattel owns one of the world's strongest portfolios of children's and family entertainment franchises. For advertising agencies seeking to create memorable campaigns, licensing Mattel's iconic brands offers unparalleled emotional connection with audiences across generations.
Born Licensing has extensive experience helping agencies license Mattel properties for advertising. Having successfully facilitated numerous Mattel licensing deals, we understand the intricacies of working with these beloved characters and brands that have shaped pop culture for over seven decades.
WHY CONSIDER MATTEL BRANDS FOR YOUR ADVERTISING CAMPAIGN?
Mattel's brand portfolio delivers instant recognition and deep emotional resonance across multiple demographics. When you license these established IPs for advertising campaigns, you're not just using a logo—you're tapping into generational memories and cultural touchstones that make campaigns unforgettable.
Key Benefits:
Instant brand recognition across global markets
Cross-generational appeal from children to nostalgic adults
Proven consumer engagement backed by decades of brand equity
Diverse category opportunities spanning lifestyle, automotive, fashion, and entertainment
MATTEL’S MOST SOUGHT-AFTER BRANDS FOR ADVERTISING
Mattel’s iconic brands offer unparalleled opportunities for advertising campaigns that engage audiences of all ages. Barbie continues to inspire with her fashion, lifestyle, and cultural influence, perfect for campaigns targeting female consumers. Hot Wheels delivers high-speed excitement and adventure, resonating with collectors, automotive enthusiasts, and action-oriented audiences. Masters of the Universe brings heroic storytelling and epic themes ideal for brands looking to communicate strength, empowerment, and adventure. Thomas & Friends captures the hearts of preschoolers while appealing to parents through nostalgia, making it ideal for family-focused and educational campaigns. Monster High offers a bold, fashion-forward universe that connects with tweens and teens seeking self-expression and inclusivity. Polly Pocket, Barney, UNO, and American Girl extend this creative potential, providing playful, nostalgic, and relatable moments for campaigns across lifestyle, gaming, entertainment, and family audiences. Together, these Mattel properties enable advertisers to craft memorable, culturally relevant campaigns that resonate across generations and drive engagement.
BORN LICENSING’S WORK WITH MATTEL BRANDS
As a global leader in licensed advertising, Born Licensing has extensive experience helping agencies navigate the complex process of licensing Mattel brands for campaigns. Having successfully facilitated multiple Mattel licensing deals, we offer a comprehensive approach to maximizing the impact of Mattel properties in your campaign.
Our team begins with a strategic brand assessment to identify which Mattel brands best align with your objectives, ensuring the right fit for your message. We then guide you through the licensing process, simplifying rights clearance and usage requirements so you can move forward with confidence. Drawing on deep industry knowledge, we provide insights into successful Mattel campaigns and share best practices to help you achieve optimal results. With global expertise and extensive experience working with leading entertainment properties across markets, we deliver the support you need to create campaigns that resonate worldwide.
Please note: Born Licensing is not a licensing agent for Mattel. We are licensing consultants who help agencies understand and navigate the licensing process for entertainment properties, including Mattel brands.
Johnsonville Foods licensed fighting scene from Rock'Em Sock'Em Robots in their ad campaign. READ MORE >
Skeletor and He-Man feel epic dancing to an iconic scene from Dirty Dancing to another campaign for MoneySuperMarket. READ MORE >
Mattel’s Masters of the Universe got “epic” in a creative advertising campaign for MoneySuperMarket, landing awards from Adweek, Campaign and Campaign Big Awards. READ MORE >
SPEAK TO US ABOUT LICENSING A BRAND OR CHARACTER
We specialise in licensing exclusively for advertising and marketing. We do not handle consumer product licensing, film screenings, or clearance for non-advertising content such as documentaries. As such, we only respond to advertising-related inquiries.
All personal data herein are processed in accordance with UK data protection legislation. All feasible security measures are in place. Further information is in our Privacy Notice.
Need licensing for consumer products? Our partners at Born to License can help!
