JOHNSONVILLE FOODS LICENSE POPEYE AND ROCK’EM SOCK’EM ROBOTS FOR ‘KEEP IT JUICY’ CAMPAIGN
LICENSING CLIPS FOR ADVERTISING
©2024 Mattel.
BACKGROUND:
Hold Fast Co, Johnsonville’s agency, had a brief that involved finding short video bursts of outrage and angst.
THE CALL TO BORN:
Hold Fast Co came to Born for help in securing the license of Rock’em Sock’em Robots and asked for any other feasible recommendations based on their brief. Born sent a list of various potential clips, Popeye being included in that list. The creatives loved the idea of featuring both Popeye and Rock’em Sock’em Robots clips in the spots.
WHERE BORN LICENSING ADDED VALUE:
Since Born represents the Rights Holders, Mattel and King Features, Born had the strong relationships to make this campaign happen. Born guided the process smoothly, ensuring both Licensee and Licensor had every step covered along the way.
THE APPROVAL PROCESS:
As always, Born Licensing managed the approval process from start to finish, submitting all material for King Features and Mattel’s approval to ensure they were comfortable with how their clips were being used. Born kept the process moving as quickly and smoothly as possible, ensuring the agency’s deadlines were met.
© 2024 King Features Syndicate™ Hearst Holdings, Inc.
THE EXPERIENCE
For Born Licensing, this was a straightforward project that demonstrates the value Born Licensing can bring to agencies looking to license. Born worked proactively, providing ideas and keeping solution focused. They also managed the negotiations and approval process expertly, working with the Rights Holders to meet all deadlines.
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