BORN LICENSING BRINGS CHARACTER LICENSING ROADSHOW TO UK AGENCIES
There’s never been more appetite for using entertainment IP in advertising. But for many agencies, the process still feels complex, unclear, or simply out of reach.
That’s exactly what Born Licensing is setting out to change with the launch of its UK Character Workshop – a series of in-person or online workshops designed to demystify how brands and their agencies can work with famous characters in their campaigns.
Following successful roadshows across the US, Europe and APAC, the initiative brings Born Licensing’s popular workshops directly into agency offices, offering creative, production and business affairs teams a practical guide to navigating the world of character licensing.
Get in touch via contact@bornlicensing.com to book a session! Born Licensing will also offer complimentary character themed lunches and breakfasts for agencies.
TURNING CURIOSITY INTO CONFIDENCE
From early-stage ideas to final approvals, the workshops are designed to walk agencies through the full licensing journey – helping them understand what’s possible, what’s required, and how to unlock the full creative potential of entertainment IP.
There’s a clear gap in the market. While the demand for working with characters continues to grow, many agencies still perceive licensing as time-consuming or difficult to navigate. Born Licensing’s approach is to simplify that process, translating complexity into clear, actionable steps that fit within real-world campaign timelines.
BUILT FOR CREATIVES, PRODUCERS AND BUSINESS AFFAIRS
Each session is designed to be practical, collaborative and directly relevant to agency workflows. Teams will gain insight into how to:
· Identify the right characters for a creative idea
· Assess feasibility early in development
· Navigate rights, usage and commercial terms
· Manage the approvals process efficiently
The sessions also offer a behind-the-scenes look at how some of the industry’s most recognisable campaigns featuring licensed characters have come together – highlighting both the creative opportunity and the operational realities.
At its core, the roadshow is about accessibility: making character licensing feel less like a barrier and more like a creative opportunity. Because while the appetite for using entertainment IP has never been higher, the real unlock comes when agencies feel equipped to make it happen. And sometimes, all it takes is the right guidance.
BOOK A SESSION VIA EMAIL HERE.
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