Born Licensing Welcomes Emmet Wright to the Team
We are very excited to have Emmet Wright join the Born Licensing team. Emmet has taken on the role of Licensing Manager for all North America, Australia and New Zealand-based campaigns. Emmet will be helping us grow our business in the US, supporting our mission to make the licensing process easier for advertising agencies around the world.
Based in Seattle, Emmet will be perfectly positioned to service US agencies. In particular, Emmet will be managing the resource-heavy approval process allowing agencies to focus on what they do best.
Prior to joining Born Licensing, he was at Mekanism, where he helped found the agency's partnerships department and led integrations with major entertainment companies including Netflix, Apple TV+, Interscope Records and CAA. His background spans travel, entertainment, consumer technology and FMCG, giving him a deep understanding of how brands can connect with culture through strategic partnerships.
As entertainment is at the heart of what we do, we like to get to know our new team members by asking some important questions…
What’s your fave film? Titanic (1997)
What’s your fave TV show? Confession -I’m not huge on scripted television, so I have to admit...The Real Housewives franchise
What’s your favourite movie soundtrack? Baz Luhrmann’s Moulin Rouge - it doesn’t get better than Nicole Kidman doing Diamonds Are A Girl’s Best Friend
Top 5 dream dinner party guests? Norma Desmond (Sunset Boulevard), Sugar Kane (Some Like It Hot), Cruella de Vil (the original), Steve Rogers/Captain America, and Monstro Elisasue (The Substance)
What fictional home/land would you most like to live in? I think I’d do well in Oz, specifically The Emerald City
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