CHARACTER OVERVIEW:
Optimus Prime is the avowed leader of the Autobots. He is smart, spirited, and courageous in battle, and is a tireless defender of the weak. Born from humble beginnings, he became a hero, raising his voice in support of freedom. He became a legend by picking up an Ion Blaster and putting his spark on the line. After inspiring a revolution that changed Cybertronian history,  Optimus Prime became the leader of the Autobots, avid defenders of peace across the universe!

ABOUT PROPERTY:
In over three decades of storytelling, the battle between the Autobots and Decepticons, the icons who lead them, and the unforgettable characters who comprise their ranks has come to life in movies, TV shows, comic books, and digital media. Mode-changing toys and exciting consumer products bring home the magic of Transformers robots and allow kids, collectors, and fans to choose their side and play out their own chapters in this epic, ongoing battle.


FAVOURITE PHRASES:

  • “Autobots, roll out!”

  • “Prime time”

  • “Total hero”


Optimus Prime for Direct Line ‘We’re On It’ campaign

 

Bumblebee for Direct Line ‘We’re On It’ campaign

 

‘Transforming Homes’ campaign for Simonds Homes

 
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