LICENSING NEWS AND INSIGHTS FOR ADVERTISING
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The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.
Menopause Monopoly: how Aviva reimagined an iconic board game to spark a national conversation
Aviva has teamed up with Saatchi & Saatchi, OMD UK, Channel 4 and Hasbro to launch Menopause Monopoly, a creative reimagining of Hasbro's iconic board game designed to challenge the stigma surrounding menopause and encourage more open conversations about its impact on everyday life.
Take9 launches “Count Before You Click” campaign featuring Sesame Street’s Count von Count
In a digital world where fraudsters rely on urgency, panic and split-second decisions, sometimes the most powerful thing you can do is pause. That's the thinking behind Take9's new "Count Before You Click" campaign, which enlists one of the world's most recognisable number enthusiasts: Sesame Street's Count von Count.
Google Pixel meets Love Actually, and lands an awards nomination
We’re pleased to share that “It’s Pixel, actually” — our campaign with Google Pixel and Love Actually — has been nominated for Best Advertising Campaign Featuring a Licensed Brand at the 2026 Licensing International Excellence Awards.
Twix shows why “Two Is More Than One” with a playful campaign featuring iconic duos
Launched under Twix’s new global brand platform, “Two is More Than One,” the campaign invites audiences to reflect on a simple question: when else is one good, but two is better?