LICENSING NEWS AND INSIGHTS FOR ADVERTISING
THE VOICE OF
LICENSING IN ADVERTISING
The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.
From K-Pop to Hollywood blockbusters: Born Licensing's biggest takeaways from BLE 2026
Another year, another Brand Licensing Europe! The Born Licensing team headed to BLE 2026 for three packed days of meetings, presentations and conversations with some of the biggest names in entertainment licensing.
Licensing Expo 2026: Born Licensing’s takeaways
Another year, another hugely successful week at Licensing Expo in Las Vegas — and if this year proved anything, it’s that the licensing industry continues to thrive. From entertainment and gaming to fashion, publishing and experiential, the appetite for character-driven storytelling and brand partnerships feels stronger than ever.