British Airways + Winnie the Pooh

British Airways kicked off their centenary celebrations with their biggest campaign since the 2012 summer olympics.

“Made by Britain’ spotlights people who have helped shape culture and represent British values: pioneering, creative, open-minded and welcoming. Appearances in the film include actors Ahmed, Colman and Oldman; athletes Nicola Adams, Joshua and Ellie Simmonds; musicians David Bowie (shown through archived film footage) and Paloma Faith; contemporary artist Grayson Perry; anthropologist Jane Goodall; chef and TV presenter Matilda Ramsay; and Helen Sharman, the first Briton in space.

Born Licensing managed the licensing of Winnie the Pooh.

Talent clearances were managed by Talent Republic.

© Disney.  Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard

Contact

London: +44 7438 301 920
david.born@bornlicensing.com

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