Instagram + SpongeBob + Sonic + Whiplash

We worked with Instagram and their agency Wieden + Kennedy Amsterdam to develop a campaign to celebrate expression amongst its users. The ‘Stories are Everywhere’ campaign was developed to highlight the Instagram Stories platform, and features epic occasions next to more casual moments.

The campaign launched in 9 key cities across Italy, Germany and USA and included 20 second films, out-of-home installations and digital and mobile assets.

Born Licensing secured the rights for Instagram to license a clip from The SpongeBob SquarePants Movie, the Oscar nominated film Whiplash and gameplay from Sonic Mania. We managed liaison with rights holder Paramount Pictures, Bond Films and Sega, working through the license negotiation, creative and brand assurance processes.

“With over 800 million Instagrammers, our community is incredibly diverse—yet so much of our daily routines are similar. Inspired by this, we looked at these everyday moments and recast them through the lens of Instagram Stories, making them fun, sharable and reflective of the creativity thriving on Instagram.”




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