T-Mobile + SpongeBob

Our second project with T-Mobile was all about ‘Coming Home’, which highlighted their internet, TV and fixed line package.

They licensed the iconic train scene from Wallace & Gromit’s ‘The Wrong Trousers’, as well as a clip of SpongeBob SquarePants watching TV and eating popcorn.

Born Licensing secured the rights for T-Mobile to feature a clip from Wallace & Gromit and SpongeBob SquarePants. We managed liaison with rights holders Aardman and Nickelodeon, working through the license negotiation, creative and brand assurance processes.

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david.born@bornlicensing.com

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