CHARACTER AND MOVIE CLIP LICENSING FOR EPIC ADVERTISING CAMPAIGNS
YOUR EXPERTS FOR LICENSING IN ADVERTISING
We make creative campaign visions possible by securing the licensing required. We work with advertising agencies and their clients when they need licensing for characters, clips and other forms of entertainment intellectual property to make their campaign a true success. Like a talent agency, but for characters and clips.
We also represent some of the biggest Rights Holders in entertainment including Universal, Hasbro, Sesame Workshop, Sanrio, and many more. So, whether it’s a much-loved character that will instantly capture attention or a short clip that adds entertainment value to your campaign, we have the experience, knowledge and relationships to get it done.
We are experts in licensing for advertising and marketing, licensing characters and clips from film and television, animation, toys and games, famous icons, video games, viral videos, publishing, celebrity estates and much more.
BORN LICENSING REPRESENTS
It’s who you know and what you know when it comes to licensing in advertising. We have been in this game a long time and we’re well connected. As appointed licensing agents, we represent Hasbro, Universal Studios, Sesame Workshop, Cloudco Entertainment, Sanrio, King Features and more. We also work closely with almost every major Rights Holder there is including: Paramount, Disney, Warner Bros., Mattel, MGM, Sony Pictures, SEGA and more. We have outstanding relationships with each of them thanks to the hard work and integrity of our knowledgeable team. It’s not just about knowing the right people, it’s about knowing them well and knowing how to make each stage of the process as smooth as possible for everyone involved.
WHY DO THE BEST ADVERTISING AGENCIES CHOOSE BORN LICENSING?
We are trusted regularly by some of the world’s biggest advertising agencies and brands to manage complex licensing agreements. Leading creative agencies such as Saatchi & Saatchi, Wieden+Kennedy, BBDO, TBWA Worldwide, Publicis, Ogilvy, GREY, VCCP, Mother, DDB, BBH and many more know that we will support their creative ideas and go above and beyond to deliver on our promises.
The agencies that work with major brands including KFC, Subaru, Virgin, Samsung, Facebook, Walmart, Sky, Electronic Arts, Instagram, British Airways, Tesco and T-Mobile understand what it takes to deliver licensing for extraordinary campaigns and know we’re the people to go to when they want it done well.
The best bit? We are the appointed licensing agents for some of the major Rights Holders in the industry such as Hasbro, Universal Studios, Sesame Workshop and Sanrio. That means that we can license thousands of characters and clips from the world’s greatest film, TV and animation brands without charging any clearance fees.
OUR PROMISE
We know how the advertising industry works. We know that it’s fast paced and that you’re working to tight deadlines. Our promise to you is to provide you with our initial feedback on your query, brief or script within 24 hours. Always.
WE SUPPORT YOUR VISION
Great creative deserves the right licence behind it. We’ll do everything we can to help you bring your idea to life, tackling every challenge with a solution-first mindset. You don’t need roadblocks — you need answers. And that’s exactly what we deliver.
PART OF THE TEAM
Alongside our strong Rights Holder relationships, we bring deep knowledge of film, TV, animation, gaming and pop culture. Share your brief with us early and we’ll suggest the best creative options, then negotiate the terms needed to secure the licence and set your campaign up for success.
MAKE IT STAND OUT
From famous characters to iconic film clips, we manage the entire licensing process from start to finish giving you time to focus on what you do best.
We help agencies source the right characters and/or clips for their campaign.
We approach rights holders and negotiate commercial terms.
We support the full contractual process to ensure all terms are correctly reflected in the licence agreement.
We manage approvals to keep creative development smooth and efficient.
We attend shoots when needed to provide on-site support.
We manage all other licensing matters that come up during the project.
LICENSING CHARACTERS
Iconic characters bring instant recognition and personality to any campaign — but you’ll need the right licence to use them. We handle the whole process, from finding the perfect character to negotiating the commercial terms.
LICENSING MOVIE CLIPS
Iconic film moments add instant recognition and emotional punch to any campaign — but you’ll need the right licence to use them. We manage the whole process, from sourcing the perfect clip to negotiating the commercial terms.
LICENSING TV SHOWS
Beloved TV moments bring instant familiarity and impact — but using them requires the right licence. We handle the full process, from suggesting the ideal clips to negotiating terms and managing any usage details along the way.
As we represent a large number of Rights Holders, we are often able to secure licensing without charging clearance fees.
Interested in licensing for consumer products? Our friends at Born to License can help!
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