HATCHLINGS

CHARACTER OVERVIEW:
The Hatchlings are the reason the inhabitants of Bird Island are so protective of the eggs. Inside every one of those precious shells is an impossibly adorable, innocent, colourful, ball of feathers just waiting to hatch. The Hatchlings have all the makings of a full-grown Angry Bird. They’re curious, rambunctious, adventurous, and while they have the best intentions, they tend to leave a trail of chaos in their wake.

ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.


LIKES:

  • Bugging older siblings

  • Dress up

  • Adventures

DISLIKES:

  • Bullies

  • Nap time

NATURE:

  • Curious

  • Cute

  • Helpless


PREVIOUS ADVERTISING WORK:

GEICO goes head to head with Angry Birds in new ad

 
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