MIGHTY EAGLE
CHARACTER OVERVIEW:
What can be said about Mighty Eagle that hasn’t already been said about Mighty Eagle, by Mighty Eagle? In the minds of Bird Island’s youth, he is a legend of mythic proportions. Back in the real world, Mighty Eagle is fifty pounds overweight and seemingly senile. However, he hasn’t noticed (or doesn’t seem to care) and is delighted to share his endless, rambling anecdotes about the glory days with anyone willing to listen.
ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.
LIKES:
Himself (a lot!)
Being admired
Saving the day
DISLIKES:
Being questioned
Responsibility
Cold showers
NATURE:
Egotistical
Heroic
Nostalgic
PREVIOUS ADVERTISING WORK:
