CHARACTER OVERVIEW:
He says it all with one word: “meow.” This mollusk is a true friend and loyal pet to his owner, SpongeBob. After all, it was Gary who re-taught SpongeBob to tie his shoes... and helped rid SpongeBob’s pineapple of wild jellyfish... and helped SpongeBob get ready for his first prom. A friend like this only comes along once in a lifeslime.

ABOUT PROPERTY:
SpongeBob SquarePants has been on our screens for nearly 25 years. Created by Stephen Hillenberg the property has been the no.1 animated show in the US for 18 years. SpongeBob SquarePants has over 116 million social followers and is mentioned on social media every 4 seconds. It’s no surprise that the hit show with instantly recognisable loved characters has 93% global awareness.


PREVIOUS ADVERTISING WORK:

SpongeBob SquarePants & The Bikini Bottom Gang in Ritz Crackers’ TV ad by The Martin Agency (USA)

 
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