CHARACTER OVERVIEW:
Squidward envisions himself a man of the arts, just biding time as a cashier until his big break. But the more time goes by, the more bitter he becomes–about everything. Like work (“Here I am...trapped in a prison of high cholesterol”), his neighbors (“I would rather tear out my brain stem, carry it into the middle of the nearest 4-way intersection and skip rope with it than go on living where I do now”) and life (“Why must every 11 minutes of my life be filled with misery?”). Squidward is a joy to be around.

ABOUT PROPERTY:
SpongeBob SquarePants has been on our screens for nearly 25 years. Created by Stephen Hillenberg the property has been the no.1 animated show in the US for 18 years. SpongeBob SquarePants has over 116 million social followers and is mentioned on social media every 4 seconds. It’s no surprise that the hit show with instantly recognisable loved characters has 93% global awareness.


PREVIOUS ADVERTISING WORK:

Mr. Krabs and the Bikini Bottom Gang Star in Envestnet ad campaign by HeyLet’sGo (USA)

SpongeBob SquarePants & The Bikini Bottom Gang in Ritz Crackers’ TV ad by The Martin Agency (USA)

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