CHARACTER OVERVIEW:
Dimwitted. Foolish. Some would even say stupid. But would a stupid sea star ever utter, “The inner machinations of my mind are an enigma” or “So, do you come here often?”. I think not. When he’s not talking fancy, Patrick can be found with SpongeBob or waiting for SpongeBob. Or tidying up his home, which is under a rock. Unlike SpongeBob, Patrick, a pink sea star with a penchant for lying dormant, has no steady job. But together, they have a good time–most often at the expense of everyone around them.

ABOUT PROPERTY:
SpongeBob SqaurePants has been on our screens for nearly 25 years. Created by Stephen Hillenberg the property has been the no.1 animated show in the US for 18 years. SpongeBob SquarePants has over 116 million social followers and is mentioned on social media every 4 seconds. It’s no surprise that the hit show with instantly recognisable loved characters has 93% global awareness.


LIKES:

  • Jellyfishing

  • Donuts

  • Sleeping

DISLIKES:

  • Spiders

  • Thinking

  • Bullies 

FAVOURITE PHRASES/QUOTES :

  • “Is mayonnaise an instrument?”


PREVIOUS ADVERTISING WORK:

Mr. Krabs and the Bikini Bottom gang star in Envestnet ad campaign by HeyLet’sGo (USA)

SpongeBob SquarePants & The Bikini Bottom Gang in Ritz Crackers’ TV ad by The Martin Agency (USA)

 
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MR. KRABS