MR. KRABS

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CHARACTER ENQUIRY

CHARACTER OVERVIEW:
This deep-sea entrepreneur has worshipped the almighty dollar for as long as he can remember. When not counting his earnings in his office at the Krusty Krab, he can be found scheming other ways to make more money, ways to foil Plankton’s plans to steal his Krabby Patty secret formula (a recipe to us land dwellers) and dating the local ladies.

ABOUT PROPERTY:
SpongeBob SqaurePants has been on our screens for nearly 25 years. Created by Stephen Hillenberg the property has been the no.1 animated show in the US for 18 years. SpongeBob SquarePants has over 116 million social followers and is mentioned on social media every 4 seconds. It’s no surprise that the hit show with instantly recognisable loved characters has 93% global awareness.

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LIKES:

• Money

• Counting his money

• Scheming to make more money

DISLIKES:

• Minimum wages

• Mimes

• SpongeBob SquarePants

FAVOURITE PHRASES/QUOTES :

• “Money sweeter than honey”

• “You’re fired”

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PREVIOUS ADVERTISING WORK:

Mr. Krabs from SpongeBob Squarepants stars In Envestnet ad campaign by HeyLet’sGo (USA)

SpongeBob SquarePants & The Bikini Bottom Gang in Ritz Crackers’ TV ad by The Martin Agency (USA)