CHARACTER OVERVIEW:
This microscopic miscreant once fancied himself the master of torture! That is, until he was subject to SpongeBob’s incessant blather culminating in “with a tiny pinch of magic, AAALL your dreams can come true.” Sweetness of any kind makes Plankton recoil in horror. Plankton has a Napoleon complex, which accounts for his constant reminders that he went to college, he will get the Krabby Patty secret recipe and he will take over the world. If he’s not stepped on first.

ABOUT PROPERTY:
SpongeBob SquarePants has been on our screens for nearly 25 years. Created by Stephen Hillenberg the property has been the no.1 animated show in the US for 18 years. SpongeBob SquarePants has over 116 million social followers and is mentioned on social media every 4 seconds. It’s no surprise that the hit show with instantly recognisable loved characters has 93% global awareness.

 
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MR. KRABS

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SANDY CHEEKS