BORN LICENSING BRINGS CHARACTER LICENSING ROADSHOW TO EUROPE
Born Licensing is the only talent agency in the world to represent fictional characters from film, TV, and gaming for the sole purpose of advertising. Their roster of A-list fictional talent includes the likes of Rocky, The Godfather, The Smurfs, The Cookie Monster, Power Rangers, He-Man, Shrek, Transformers, and thousands more…
Hot off the heels of their US Roadshow, Born Licensing has announced a European Roadshow with stops in Amsterdam, London, and Paris.
CEO David Born presenting our Character Licensing Workshop to The Martin Agency in the US.
The licensing workshop, exclusive to Born Licensing, helps advertising agencies navigate the typical challenges that arise when working with fictional characters and IP. This will include considerations during the creative development stage, all the way to negotiating the usage terms and the critically important approval process. Attendees will also get a behind-the-scenes look at campaigns such as Ninja Turtles for Direct Line, He-Man and Skeletor for MoneySuperMarket, and Elf for ASDA.
The free 60-minute workshops will be hosted in person by CEO David Born. The workshop is suitable for Production, Creative, and Business Affairs teams.
The offering follows a busy first quarter where Born Licensing ran workshops for agency production and creative teams across the US East Coast. Agencies of all sizes attended virtual and in-person presentations including Havas, The Martin Agency, TBWA, David, Johannes Leonardo, and many more.
“Our licensing workshops have been extremely popular in the US, so we’re super excited to bring the workshop to Europe. We know that there is a huge appetite for incorporating famous characters and IP into creative, but it’s also clear that many agencies believe the process to be too complex and time-consuming. Our workshops have been developed to give advertising professionals the understanding and the tools needed when working with characters and IP.” — David Born, CEO of Born Licensing.
The workshops are free of charge and will take place at advertising agency offices during the following dates:
Amsterdam: 15-17 May
London: 18-26 May
Paris: Dates available throughout April & May
Born Licensing has managed the licensing of characters and IP in campaigns around the world for major brands such as Uber, Google, KFC, Cadbury, Danone, Facebook, Instagram, and Samsung.
To request a workshop drop us an email at contact@bornlicensing.com.
FEATURED NEWS >
