CHARACTER OVERVIEW:
Bomb is a bit of a dim bulb with a heart of gold. As his name suggests, Bomb has a special condition that causes him to unexpectedly detonate when he’s angry, excited, or scared. Though he tries to keep it under control, he has always found self-restraint just slightly out of reach. However, his explosive power has gotten him out of a pinch more than a few times. Bomb is a charming bird with a wicked sense of humour, making him a loveable, loyal friend to those who will have him.

ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.


LIKES:

  • Friends

  • Alone-time

  • Comfort zone

DISLIKES:

  • Being out of comfort zone

  • Embarrassment

  • Uncontrollable explosions

NATURE:

  • Sensitive

  • Lovable

  • Optimistic


PREVIOUS ADVERTISING WORK:

GEICO goes head to head with Angry Birds in new ad

 
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