PIGGIES
CHARACTER OVERVIEW:
These cheery green guys get a bad rap. For all of the demonisation they receive from the birds, they’ve got a lot going for them. They’re ingenious engineers and inventors, they have a healthy (although silly and immature) sense of humour, they never let anything get them down. However, under the rule of Leonard, their best qualities are weaponised against the birds, making them a serious threat. But you have to admit, they are kinda cute.
ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.
LIKES:
Working
Being obedient
Snacks
DISLIKES:
Doing nothing
Punishment
Making Leonard angry
NATURE:
Simple
Jolly
Obedient
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