LEONARD
CHARACTER OVERVIEW:
Leonard is the diabolical King of the Pigs, embodying (and encouraging) all of the worst traits of Pig-kind. He’s tyrannical, greedy and selfish. All he cares about is having the pigs round up the ultimate delicacy for him – the eggs. His loyal subjects are forced to constantly humour him and serve him, while trying to capture eggs. Leonard can be charming and charismatic when he needs to be, but this friendliness is most always a ruse for a deeper, darker plan.
ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.
LIKES:
Eggs
Being in charge
Evil plans
DISLIKES:
Disobedience
The birds
Ruined plans
NATURE:
Diabolical
Selfish
Greedy
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