BLUES
CHARACTER OVERVIEW:
Bursting with boisterous energy, Jay, Jim, and Jake (A.K.A. The Blues) are three thrill-seeking siblings who charge into outrageous adventures together. Whether they’re building a clubhouse or launching a hatchling into outer space (oops), their bright and mischievous ideas usually lead to danger – and on good days, more danger.
ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.
LIKES:
Fun
Pranks
Building things
DISLIKES:
Rules
Ruined plans
Younger siblings
NATURE:
Pranksters
Fearless
Competitive
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