CHARACTER OVERVIEW:
Chuck is the fastest bird on Bird Island – he thinks fast, talks fast and moves even faster. While his impulsive nature and endless commentary often lands him in hot water, he’s usually able to get out of that water, fast. Chuck speaks without a filter, so you never know just what will come out, and he jumps from one thought to the next without waiting for anyone to catch up. Fiercely competitive, Chuck strives to be a hero, but lacks the discipline or the attention span to make it happen.

ABOUT PROPERTY:
Over five billion game downloads, 25+ million social media followers, and 96% brand awareness make Angry Birds a timeless favourite for fans. Launched in 2009 as a popular mobile game, the brand has since evolved into a globally recognised media franchise, spanning various entertainment and consumer products, two feature films, a long-form Netflix series and location-based entertainment. With the brand's versatile and inclusive portfolio, relatable characters and trademark humour, Angry Birds has turned into an evergreen brand that is suitable for all ages.


LIKES:

  • Attention

  • Being hyper fast

  • Food

DISLIKES:

  • Anything slow

  • Speeding tickets

  • Boring things

NATURE:

  • Hyperactive

  • Speedy

  • Competitive


PREVIOUS ADVERTISING WORK:

GEICO goes head to head with Angry Birds in new ad

 
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