CHARACTER OVERVIEW:
The Defender of Castle Grayskull and Hero of Eternia, He-Man is the physical embodiment of all that is noble and good in the universe. Imbued with the mystical energies of the universe by his Sword of Power, He-Man exists as a champion of the weak and powerless. His ultimate objective is to ensure that the secrets of Castle Grayskull, and the powerful energies contained within, never fall into the hands of the forces of evil. While he is the most powerful man in the universe, he is also incredibly resourceful and often overcomes challenges with his wits rather than brute strength.

ABOUT PROPERTY:
Masters of the Universe centers on the ongoing battle between He-Man – The Most Powerful Man in the Universe – and the dark sorcerer Skeletor, with the secrets of Castle Grayskull and all the power in the entire universe at stake. He-Man’s true identity is Adam, Prince of Eternia. After proving himself worthy of being defender of Castle Grayskull and protector of Eternia, Adam became He-Man, the most powerful man in the universe and leads Eternia’s heroic warriors against the evil forces of Skeletor.

©2023 Mattel.


LIKES:

  • Being helpful

  • His friends

  • Eternia

DISLIKES:

  • Skeletor

  • Bullies

FAVOURITE PHRASES:

  • “By the Power of Grayskull, I have the Power!”

  • “You’ll never win, Skeletor!”


PREVIOUS ADVERTISING WORK:

He-Man and Skeletor star in Moneysupermarket ‘Epic Lift’ campaign

 

He-Man and Skeletor in Moneysupermarket ‘Epic Skeletor’ campaign

 
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