Which of the best 2020 super bowl ads licensed characters & entertainment ip?
Our owner & director, David Born, has written a piece for Little Black Book showcasing the best of the 2020 Super Bowl ads which licensed characters and entertainment IP.
Last year, we spotted Bud Light partnering with HBO’s Game of Thrones, Mercedes joining forces with Lassie, Looney Tunes and Free Willy, and Stella Artois brought together the unlikely combination of Sex and the City’s Carrie Bradshaw and The Big Lebowski’s The Dude.
It was a great year for advertising campaigns last year but Super Bowl ads in 2020 have taken things to an entirely different level. We’ve spotted 10 big name campaigns that in some way licensed characters or entertainment IP.
Walmart: ‘Famous Visitors’
This amazing ensemble brings together a number of ‘out of this world’ entertainment brands such as Toy Story, Star Wars, Bill & Ted and Men In Black.
Read about how Born Licensing helped Walmart to license the Bill & Ted characters for their 2020 Super Bowl commercial.
Facebook: ‘Ready to Rock!’
In Facebook’s first Super Bowl commercial, keep an eye out for Chris Rock and Sylvester Stallone paying homage to the iconic Rocky franchise.
Read how Born Licensing helped Facebook and their creative agency to license the Rocky franchise for their Super Bowl commercial.
Jeep: ‘Groundhog Day’
17 years after Groundhog Day, Bill Murray finds himself stuck in the same dreaded routine, but this time with a twist.
Google: ‘Loretta’
In probably the most moving Super Bowl spot for this year, Google leverage the classic film Casablanca in this tear-jerker commercial.
Mountain Dew: ‘Zero Sugar, As Good As The Original’
Bryan Cranston takes the place of The Shining’s Jack Torrance in this hilarious take on the classic horror film.
Pringles: ‘Pringles Rick & Morty Commercial’
Rick and Morty find themselves trapped in a Pringles commercial in this 2020 Super Bowl ad.
Sabra: ‘How I ‘Mmus’
The Real Housewives of New Jersey’s Teresa Giudice and Caroline Manzo are once again flipping tables in a nod to a famous moment of Real Housewives history.
Audi e-tron: ‘Let It Go’
Maisie Williams, of Game of Thrones fame, sings Frozen’s ‘Let It Go’ to help escape the past and embrace the future.
Discover: ‘Yes, We’re Accepted’
Discover Card ran two spots at the 2020 Super Bowl, both of which feature clips from popular films and TV shows. The ‘yes’ spot features clips from Mean Girls, Ted and Old School.
Discover: ‘No, We Don’t Charge Annual Fees’
Discover Card’s ‘no’ spot features Austin Powers, Clueless and Friends.
It’s great to see characters and entertainment IP playing at the level of celebrities, sports stars, and musicians. And it’s why at Born Licensing we specialise in such a field. We know that characters and iconic scenes can bring just as much value as celebrities. We also know how to go about making campaigns a success by aligning the right characters and entertainment IP with the creative concept.
The best part? We played a role in the first two campaigns in this list!
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