Our work on Just Eat’s ‘Did somebody say Just Eat’ campaign with Family Guy
Bringing great food and great characters together for Just Eat’s ‘Did somebody say Just Eat’ campaign
Just Eat has launched their new global creative campaign ‘Did somebody say Just Eat’ to celebrate that familiar feel-good moment when the doorbell rings and takeaway is delivered. The creative pivots away from a focus on convenience and focuses on the simple joy of ordering a takeaway.
This is the first big-budget campaign from Just Eat since the brand moved all of its creative to one single agency, McCann at the end of last year. The single-minded campaign, developed by creative agency McCann, is designed to give the brand a bold and refreshed approach that will resonate across multiple markets and be useable across multiple channels over the long-term.
Susan O’Brien, global brand director at Just Eat, said it was all about, “making Just Eat synonymous with takeaway delivery.”
“It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are. We’ve all experienced that moment of joy when the doorbell rings and your food arrives - our new ‘Did somebody say Just Eat’ mnemonic celebrates that perfectly.”
The campaign, which includes a cast of TV characters including Family Guy, sci-fi aliens, game show presenters and medieval warriors, captures the joy that Just Eat brings to any occasion.
The campaign was rolled out across the UK, Ireland, Denmark, Norway, France, Spain, Italy, Switzerland, Australia and New Zealand across TV, radio, out of home and social media.
Rob Doubal and Laurence Thomson, CCO and Co Presidents at McCann London said, “As the takeaway market consolidates, stand-out and a clear brand identity are more important than ever. It’s been a real treat to have worked with Just Eat on such a single-minded brief and campaign. To capture the essence and joy of takeaway, and distil it down to a few core elements, has taken a massive team effort and a truly global spirit of collaboration. We can’t wait to see the work go live.”
Born Licensing managed the licensing of Family Guy for the campaign and as we are the licensing agent for 20th Century Fox we were able to manage the entire process smoothly and efficiently.
Before a decision was reached on Family Guy, we presented and explored over 65 different cartoon characters that we felt met the creative brief.
As licensing agents for 20th Century Fox, we were able to negotiate the licensing commercial terms and manage all other aspects of the project from start to finish without charging the client any clearance fees. Our strong appointed agency relationship with 20th Century Fox kept the process simple and efficient.
The campaign touches brilliantly on the emotions felt when ordering a takeaway and the simplicity of it arriving with ease. It was a campaign that we really enjoyed working on and we believe will provide great results for Just Eat as a brand.
HOW WE LICENSED THE FAMILY GUY CHARACTERS FOR JUST EAT'S CAMPAIGN .
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