Born Licensing Welcomes Loranc Sparsi to the Team
Based in London, Loranc is Born Licensing’s new Director of Creative Licensing.
We are excited to have Loranc Sparsi join the Born Licensing team. Loranc has taken on the role of Director of Creative Licensing for EMEA markets. Loranc will help us continue to provide an unparalleled level of service to agencies we have existing relationships with while penetrating new markets in the EMEA region, supporting our mission to make the licensing process easier for advertising agencies around the world.
Based in London, Loranc will be strategically positioned for nurturing key relationships and expand our reach: with over 15 years of experience in licensing and content production, Loranc has honed his skills.
In 2008 he joined Getty Images, where he was responsible for commercial licensing to the UK agency sector, specifically moving image and music licensing. In 2016, Loranc took on the role of Director of Commercial Licensing at Trusted Media Brands (formerly Jukin Media), where he launched Jukin Media's commercial video licensing business in Europe.
Developing a multi-national licensing framework, Loranc strategically introduced Europe to Jukin Media, viral video licensing and how to harness the power of high velocity, trending and viral video in advertising. This culminated in an almost complete UGV ABTL takeover four years later during the pandemic, when Loranc was at the forefront of the acquisition and delivering of highly emotionally charged video assets from around the world, to your screen.
Loranc is passionate about great content, honest and authentic storytelling, and effective impactful advertising and marketing.
As entertainment is at the heart of what we do, we like to get to know our new team members by asking some important questions…
What was the first movie you saw in the cinema? Teenage Mutant Ninja Turtles (1990)
Top guilty pleasure? Friends
What film can you watch over and over again? Raiders of The Lost Ark
Favourite genre? Sci-Fi
What fictional home/land would you most like to live in? Avatar
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