LICENSING NEWS AND INSIGHTS FOR ADVERTISING

THE VOICE OF
LICENSING IN ADVERTISING

The campaigns making headlines, the deals shaping the industry, and what it all means for brands and agencies. Insight from the people who license the world's most loved characters and clips.

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Leading UK advertising trade magazine “Campaign” NAMES its Top 15 Film ads of 2018

It all begins with an idea.

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Bridget Jones Diary and Marks & Spencer together for Christmas

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Wolverine vs. Hugh Jackman. Famous characters vs celebrities. Who wins the brand endorsement battle?

It all begins with an idea.

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Born licensing wins at the 2018 international licensing awards

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Born Licensing’s David Born Featured In Licensing.biz Power 50

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David Born Pens WARC Best Practice Paper ‘How To License Brand Characters In Advertising’

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Epic Action Man’s Success for MoneySuperMarket

It all begins with an idea.

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How We Helped OVO Energy Tell People To ‘Get Mad!’

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How Skeletor & He-Man Came To Life For MoneySuperMarket.com

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From E.T to OSCAR: The Top 10 Licensed IP Campaigns of 2019

From E.T. to Oscar: The Top 10 Licensed IP Campaigns of 2019

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Deadpool to Dorothy: 2018’s Top Use of Character Licensing in Advertising

LICENSING NEWS AND INSIGHTS FOR ADVERTISING

THE VOICE OFLICENSING IN ADVERTISING

Borrow the world’s biggest IP

THE VOICE OF
LICENSING IN ADVERTISING

Borrow the
world’s biggest IP