Bridget Jones Diary and Marks & Spencer together for Christmas
This year, Marks & Spencer decided to win the hearts, minds and wallets of busy families with the help of Holly Willoughby, David Gandy and Bridget Jones
It’s that time of year again, where advertising agencies go head to head with their creative Christmas campaign, and we are thrilled to have played a role in the Marks & Spencer Christmas ‘Must-Have’ campaign.
From Bridget Jones Christmas singalongs to lounging in must-have comfy pants, Grey London’s campaign is set to Tom Jone’s ‘Give A Little Love’ and offers the nation something a little different this Christmas.
M&S, whilst many of its competitors were off producing blockbuster-style campaigns that could be standalone short films, opted for a lower-budget ad campaign starring their brand ambassadors David Gandy and Holly Willoughby.
The campaign brings together the brand’s clothing and home collections in a heart-warming film revolved around the theme of Christmas ‘must-haves’. The famous scene from Bridget Jones’ Diary brings a level of familiarity to the campaign that we really enjoyed.
Holly Willoughby, whose partnership with M&S is said to have boosted the brand’s social media engagement by 600% percent, said that the scenes in the ad reflected her own personal Christmas traditions too.
“Christmas in the Willoughby household is a pretty big deal!” — Holly Willoughby
The Christmas ‘Must-Haves’ campaign features 15 times the number of products it did last year. It consisted of three main 60 second spots and three 20 second ads, the full campaign went live on 13 November, with the premier during ITV’s Good Morning Britain.
A number of alternative endings to the advert have also been created to keep customers engaged throughout the season.
We had a lot of fun working on this campaign and it was great to see everyone’s hard work pay off.
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