Leading UK advertising trade magazine “Campaign” NAMES its Top 15 Film ads of 2018
Every year Campaign Magazine announces its best film ads of the year and this year’s list is full of creative excellence. What’s more, we are thrilled to have worked on two of the campaigns included in Campaign’s list!
Placing #14 of the year was MoneySuperMarket’s ‘EPIC Action Man’ campaign.
Following on from MoneySuperMarket’s successful ‘EPIC’ campaigns with iconic 80s characters Skeletor and He-Man, the Action Man campaign was a huge success for the brand. It was named as Ad of the Day in both The Drum and AdWeek, it also went on to win gold at The Andy’s and a Wood Pencil at the D&AD Awards.
“We always aim to bring our brand purpose to life in an entertaining way and our ads are all about illustrating that sense of empowerment you feel when you take control of your finances. Action Man is the fourteenth character to ‘save money and feel epic’ in our long-running campaign and we hope viewers are as surprised and delighted by his dance moves as we are.” — Darren Bentley, Marketing Director at MoneySuperMarket.
We managed the entire character licensing process for Mother London’s Action Man campaign from start to finish, including research and development, negotiation of commercial terms, contractual processes, invoicing, approval/brand assurance and everything else that arose relating to the use of Action Man throughout the project.
Campaign said, “It wasn’t quite Mother’s MoneySuperMarket swansong – a Thelma & Louise parody featuring Sindy dolls was to follow – but this joyfully camp spot, featuring Hasbro’s retro toy solider dancing in the desert to celebrate the savings he made, provided a fitting reminder of why the brand’s ‘EPIC’ campaign will be sorely missed”.
Taking one step up the leadership board, placing #13 was OVO Energy’s ‘Get Mad’ campaign.
UK based OVO Energy wanted something provocative and stand out to encourage people to power their lives with renewable energy. The ‘Power Your Life Differently’ campaign leverages one of the finest speeches in cinematic history, the iconic Mad as Hell speech from movie Network.
The campaign saw extraordinary feedback, it reached over 7 million people on social media and 93% of all responses where positive. It also won a D&AD Wood Pencil and was nominated for other awards from Marketing Week and Campaign.
The ad garnered the response all clients and agencies dream of. OVO went from “talking to customers about their accounts to talking to them about changing the world”. Again, we managed the entire licensing process from start to finish.
We were absolutely thrilled to have worked on both these campaigns with the incredible creative and talented teams that brought them to life. They are both great examples of how licensing characters and movie clips can add immense value to advertising campaigns in different industries.
THE FULL LIST CAN BE SEEN HERE >
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