Epic Action Man’s Success for MoneySuperMarket

Written By huglondon

#EpicActionMan followed in the footsteps of #EpicSkeletor and #EpicLift to continue MoneySuperMarket’s long-running ‘Save Money and Feel Epic’ campaign


MoneySuperMarket’s Epic Action Man campaign launched in March and was an instant hit with the advertising world as well as consumers. Following on from MoneySuperMarket’s success with two iconic characters feeling ‘EPIC’, Mother London handed the stage to one of Britain’s greatest heroes, Action Man.

The ad features Hasbro’s Action Man dancing in the desert after announcing to his control center colleagues that he’s just saved on MoneySuperMarket and now feels ‘EPIC’. The character initially emerges in his signature camouflage and is later joined by other Action Man figures in various uniforms.

The campaign, from Mother London was named ‘Ad of the Day in Adweek, Campaign and The Drum. It was also crowned ‘Pick of the Week in campaign and named of the best ads of the week in Adforum, Ad Age, Creativepool and Campaign Brief.

"Every time one of these come out, they get talked about more than the programs they interrupt," said Hermeti Balarin, partner Mother. “That’s why this campaign has been epic."

Moneysupermarket Action Man Campaign Success.jpg

The campaign has since been named as #1 most recalled ad of March 2018 by AdWatch and has already picked up an honour at The ANDY Awards, run by The Advertising Club of New York. It secured Gold in the Craft category. It was also one of the top Shazammed Ads, as announced by The Drum — we were not surprised given the EPIC music choice of the 90’s classic ‘Finally’ by CeCe Peniston. 

SECURING ADVERTISING LICENSING FOR ACTION MAN  

We are the licensing agent for Rights Holder Hasbro and therefore managed the license negotiation for the use of Action Man as well as the creative and brand assurance process throughout production.   

The new ad coincided perfectly with MoneySuperMarket’s inclusion in the 2018 Superbrands list, which celebrates the UK’s strongest brands. Over 2,500 customers voted MoneySuperMarket above all of its competitors based on three factors: quality, reliability and distinction. Proof that a great product combined with an ‘EPIC’ campaign is what works. 

PORTFOLIO: LICENSING FOR ACTION MAN >

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