OVO Energy + Network
OVO Energy and their creative agency Uncommon London wanted to draw a bold line in the sand. The danger to our planet from climate change is urgent and it’s time to do something about it.
The campaign was developed to encourage energy users to switch to 100% renewable energy, a big step towards saving the planet. They wanted to people to ‘Get Mad!’, and they felt that there was no better, more appropriate piece of writing and delivery than Peter Finch’s amazing speech from the film Network.
Born Licensing managed the licensing of the iconic ‘Mad as Hell’ speech with rights holder MGM from start to finish, including negotiation of terms and the brand assurance processes.
Born Licensing also managed the use of Peter Finch’s voice with his estate, which including negotiation of terms and the brand assurance process.
“This campaign is a bold, optimistic and positive encapsulation of what OVO Energy is all about. Being environmentally conscious isn’t fringe anymore. Being conscious is the smart choice, and one we can make in every moment of our lives; we wanted everyone who sees the ads to recognise they have the power to make a change. The creative treatment is provocative and the metal soundtrack sets the tone for a commanding and unconventional film from a company in the energy sector. ”
FOUNDER and CHIEF CREATIVE OFFICER at UNCOMMON
“Born Licensing handled all the details for the use of the “Mad As Hell” speech from Network. They made the process easy, and informed me of every step along the way. It was a powerful message to all of us – not to be complacent about our energy, our environment and energy conservation. No matter what side of the debate you fall on, the message is powerful. Be conscious and stay conscious. Thank you for all your hard work, and for tracking me down. ”
DIANA INGLE BRALEY
ESTATE of PETER FINCH
NETWORK © 1976 TURNER ENTERTAINMENT CO. AND METRO-GOLDWYN-MAYER STUDIOS INC. ALL RIGHTS RESERVED.
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