Film

TM & © 2016 TWENTIETH CENTURY FOX. FILM CORPORATION. ALL RIGHTS RESERVED

Television

© 2016 FREMANTLEMEDIA

Animation

TM & © NICKELODEON. ALL RIGHTS RESERVED

Toys & Games

© 2016 HASBRO

About Born Licensing

We love entertainment. We also love advertising. But what we love most is when they come together.

We represent some of the greatest movie, television and animation studios in the world. We work with advertising agencies that want to leverage movies, TV shows and animations in their campaigns.

We have the experience, knowledge and relationships to move the needle when it comes to exploring licensing use in advertising.’

We’ve worked with major agencies including:

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About David Born

David has a passion for all things entertainment and is lucky enough to have spent over 10 years working in the entertainment brand licensing industry. He’s a former licensing executive at Warner Bros. where he managed the FMCG & Promotions business for Australia and New Zealand. He’s also the former Head of licensing for FMCG & Promotions at Turner Broadcasting for Europe, Africa and the Middle East.

David has worked with a wide range of clients including McDonalds, Subaru, Volkswagen, Johnson & Johnson, Colgate, Qantas, Unilever, Danone, Schick, ANZ, Simonds Homes, Elastoplatz, Energizer, Burger King, KFC, Ferrero, Frito Lay, Goodman Fielder, Cadbury, Pizza Hut, Mondelez, Nestle, Westpac and many more.

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Who we work with

We work with the biggest brands in the world across film, TV, animation, toys, board games, video games and user generated content.

Our relationships include:

fox sony hasbro nickelodeon cn fremantle bbc more

How can entertainment brands be used in advertising?

Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:

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Existing Footage

Use of existing footage or stills

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Character Likeness

Tapping the likeness of a characters

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Thematic Elements

Leveraging themes and plots

Iconic Phrases

Using instantly recognisable and memorable catch phrases

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Bespoke Animation

Working with studio animators to develop new and unique animation.

New+Existing Footage

Combining new and existing footage.

Latest Blog Posts

How Superbowl Ads have tapped Characters

This weekend all eyes will be on the 51st Superbowl. Some for the game, some for the half time show and some for the ads which are always a huge talking point. We've taken a particular interest in how characters have been used in previous Superbowl campaigns. It's no...

read more

FAQ

If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.

Contact

London: +44 7438 301 920
Melbourne: +61 499 333 449
david.born@bornlicensing.com

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WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER