About Born Licensing

We love entertainment. We also love advertising. But what we love most is when they come together.

We represent some of the greatest movie, television and animation studios in the world. We work with advertising agencies that want to leverage movies, TV shows and animations in their campaigns.

We have the experience, knowledge and relationships to move the needle when it comes to exploring licensing use in advertising.’

We’ve worked with major agencies including:

About David Born

David has a passion for all things entertainment and is lucky enough to have spent over 10 years working in the entertainment brand licensing industry. He’s a former licensing executive at Warner Bros. where he managed the FMCG & Promotions business for Australia and New Zealand. He’s also the former Head of licensing for FMCG & Promotions at Turner Broadcasting for Europe, Africa and the Middle East.

David has worked with a wide range of clients including McDonalds, Subaru, Volkswagen, Johnson & Johnson, Colgate, Qantas, Unilever, Danone, Schick, ANZ, Simonds Homes, Elastoplatz, Energizer, Burger King, KFC, Ferrero, Frito Lay, Goodman Fielder, Cadbury, Pizza Hut, Mondelez, Nestle, Westpac and many more.

How can entertainment brands be used in advertising?

Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as: