About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
We represent some of the greatest movie, television and animation studios in the world. We work with advertising agencies that want to leverage movies, TV shows and animations in their campaigns.
We have the experience, knowledge and relationships to move the needle when it comes to exploring licensing use in advertising.’
We’ve worked with major agencies including:
About David Born
David has a passion for all things entertainment and is lucky enough to have spent over 10 years working in the entertainment brand licensing industry. He’s a former licensing executive at Warner Bros. where he managed the FMCG & Promotions business for Australia and New Zealand. He’s also the former Head of licensing for FMCG & Promotions at Turner Broadcasting for Europe, Africa and the Middle East.
David has worked with a wide range of clients including McDonalds, Subaru, Volkswagen, Johnson & Johnson, Colgate, Qantas, Unilever, Danone, Schick, ANZ, Simonds Homes, Elastoplatz, Energizer, Burger King, KFC, Ferrero, Frito Lay, Goodman Fielder, Cadbury, Pizza Hut, Mondelez, Nestle, Westpac and many more.
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Use of existing footage or stills
Tapping the likeness of a characters
Leveraging themes and plots
Using instantly recognisable and memorable catch phrases
Working with studio animators to develop new and unique animation.
Combining new and existing footage.
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Latest Blog Posts
We're super excited to learn that one of our campaigns has been nominated for 'Best Licensing Promotion' at the 2017 International Licensing Awards, which is basically the Oscars for the licensing industry! The nomination is for our G.I. Joe 'Do Something Out of the...read more
There are big advertisers licensing entertainment brands in 2017! Rolex celebrated film during the Oscars, licensing clips from well known films that featured their watches. Apple continued to tap animation characters, this time with their Sticker Fight commercial...read more
This weekend all eyes will be on the 51st Superbowl. Some for the game, some for the half time show and some for the ads which are always a huge talking point. We've taken a particular interest in how characters have been used in previous Superbowl campaigns. It's no...read more
If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER