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About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
Creative agencies from around the world call on us to manage their licensing needs including:
About David Born
David has worked in the entertainment brand licensing industry for over 12 years. He’s the former Head of Licensing for FMCG & Promotions EMEA at Cartoon Network. He was also Manager of FMCG & Promotions at Warner Bros. Australia.
David has worked with a wide range of clients including:
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Use of existing footage or stills
Tapping the likeness of a characters
Leveraging themes and plots
Using instantly recognisable and memorable catch phrases
Working with studio animators to develop new and unique animation.
Combining new and existing footage.
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Latest Blog Posts
David Born, owner and Director of Born Licensing, has penned a WARC Best Practice paper, ‘How to License Brand Characters in Advertising’.read more
Born Licensing has scooped an award for ‘Best Licensed Promotion’ at the 2018 International Licensing Awards!read more
We’re super excited to share our latest project with you! Barclaycard Entertainment and The Muppets!read more
If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER