About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
We represent some of the greatest movie, television and animation studios in the world. We work with advertising agencies that want to leverage movies, TV shows and animations in their campaigns.
We have the experience, knowledge and relationships to move the needle when it comes to exploring licensing use in advertising.’
We’ve worked with major agencies including:
About David Born
David has a passion for all things entertainment and is lucky enough to have spent over 10 years working in the entertainment brand licensing industry. He’s a former licensing executive at Warner Bros. where he managed the FMCG & Promotions business for Australia and New Zealand. He’s also the former Head of licensing for FMCG & Promotions at Turner Broadcasting for Europe, Africa and the Middle East.
David has worked with a wide range of clients including McDonalds, Subaru, Volkswagen, Johnson & Johnson, Colgate, Qantas, Unilever, Danone, Schick, ANZ, Simonds Homes, Elastoplatz, Energizer, Burger King, KFC, Ferrero, Frito Lay, Goodman Fielder, Cadbury, Pizza Hut, Mondelez, Nestle, Westpac and many more.
Who we work with
We work with the biggest brands in the world across film, TV, animation, toys, board games, video games and user generated content.
Our relationships include:
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Existing Footage
Use of existing footage or stills
Character Likeness
Tapping the likeness of a characters
Thematic Elements
Leveraging themes and plots
Iconic Phrases
Using instantly recognisable and memorable catch phrases
Bespoke Animation
Working with studio animators to develop new and unique animation.
New+Existing Footage
Combining new and existing footage.
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Latest Blog Posts
#EpicSkeletor is a Finalist at The UK Licensing Awards 2017!
BIG NEWS! Our #EpicSkeletor campaign with Moneysupermarket.com has been named as a finalist for Best Licensed Marketing Communications Award at The UK Licensing Awards 2017! To celebrate, we're taking a behind the scenes look at the campaign created by Mother London....
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Comic Relief’s Swear Jar Wins 4 Lions at 2017 Cannes Lions Festival
One of the projects we worked on earlier this year has scooped up 1 Silver and 3 Bronze Lions at the 2017 Cannes Lions Festival! The Comic Relief Swear Jar app was nominated for a total of 9 Lions, receiving nods in the following categories: Silver: Promo and...
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We’re shortlisted for 2 Licensing.biz 2017 People Awards!
Just weeks after being nominated for 'Best Licensed Promotion' at the 2017 International Licensing Awards, we've scored 2 nominations for the 2017 Licensing.biz People Awards! We're shortlisted as finalists for 'Licensing Agent of the Year' and 'Licensing Deal of the...
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If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
Contact
London: +44 7438 301 920
Melbourne: +61 499 333 449
david.born@bornlicensing.com
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER