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About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
Creative agencies from around the world call on us to manage their licensing needs including:
About David Born
David has worked in the entertainment brand licensing industry for over 12 years. He’s the former Head of Licensing for FMCG & Promotions EMEA at Cartoon Network. He was also Manager of FMCG & Promotions at Warner Bros. Australia.
David has worked with a wide range of clients including:
Who we work with
We work with the biggest brands in the world across film, TV, animation, toys, board games, video games and user generated content.
Our relationships include:
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Existing Footage
Use of existing footage or stills
Character Likeness
Tapping the likeness of a characters
Thematic Elements
Leveraging themes and plots
Iconic Phrases
Using instantly recognisable and memorable catch phrases
Bespoke Animation
Working with studio animators to develop new and unique animation.
New+Existing Footage
Combining new and existing footage.
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Latest Blog Posts
David Born pens WARC Best Practice paper, ‘How to License Brand Characters in Advertising’
David Born, owner and Director of Born Licensing, has penned a WARC Best Practice paper, ‘How to License Brand Characters in Advertising’.
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Born Licensing Wins at the 2018 International Licensing Awards!
Born Licensing has scooped an award for ‘Best Licensed Promotion’ at the 2018 International Licensing Awards!
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Barclaycard Partners with The Muppets!
We’re super excited to share our latest project with you! Barclaycard Entertainment and The Muppets!
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If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
Contact
London: +44 7438 301 920
Melbourne: +61 499 333 449
david.born@bornlicensing.com
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER