About Born Licensing
We love entertainment. We also love advertising. But what we love most is when they come together.
Creative agencies from around the world call on us to manage their licensing needs including:
About David Born
David has worked in the entertainment brand licensing industry for over 12 years. He’s the former Head of Licensing for FMCG & Promotions EMEA at Cartoon Network. He was also Manager of FMCG & Promotions at Warner Bros. Australia.
David has worked with a wide range of clients including:
How can entertainment brands be used in advertising?
Advertising and entertainment have one great thing in common: the art of storytelling. There are a variety of ways that entertainment brands can be used in advertising such as:
Use of existing footage or stills
Tapping the likeness of a characters
Leveraging themes and plots
Using instantly recognisable and memorable catch phrases
Working with studio animators to develop new and unique animation.
Combining new and existing footage.
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Latest Blog Posts
We've worked on campaigns that launched in UK, Australia, USA, Germany, Italy, Netherlands . . . and now we are excited to see a project go live in India! Since launching in India in 2006, Facebook has never launched a major advertising campaign solely made for that...read more
INTRODUCING “BOOST LEE”: BOOST TAPS ICON BRUCE LEE FOR NEW CAMPAIGN London, 1 February 2018 – Boost, a new dedicated pay-as-you-go (PAYG) energy supplier, has launched a major new advertising campaign that pays homage to global icon Bruce Lee. The campaign introduces...read more
It was one of the biggest advertising campaigns of 2017, and everyone has been asking us 'is that He-Man's real body' and 'is Skeletor really that ripped?'. Find out the answer in these behind the scenes videos. Have a look at how Skeletor and He-Man came to life for...read more
If you have a question regarding licensing entertainment brands in advertising, head over to our Frequently Asked Questions page by clicking on the below button.
WHERE ADVERTISING & ENTERTAINMENT COME TOGETHER