BORN LICENSING:
LICENSING AGENTS FOR TETRIS®
BORN LICENSING ARE THE APPOINTED LICENSING AGENTS FOR TETRIS®
In 1984, the Tetris® game was born from the imagination of computer programmer Alexey Pajitnov. Inspired by his favourite puzzle board game, Pentominos, Pajitnov created an electronic game that let players arrange puzzle pieces in real time as they fell from the top of the playing field. The resulting design was a game that used seven distinctive geometric playing pieces, each made up of four squares. Pajitnov called this game “Tetris,” a combination of “tetra” (the Greek word meaning “four”) and “tennis” (his favourite sport).
The Tetris brand is one of the leading and most distinctive video game brands and franchises in the world. Now, after more than 35 years, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee.
BORN LICENSING'S WORK WITH THE TETRIS® BRAND
As appointed licensing agents for Tetris®, Born Licensing work closely alongside brands and Rights Holders to produce engaging global advertising campaigns that generate real results. With extensive experience in the licensing industry, Born Licensing handle everything from licensing to approval processes, leaving brands and Rights Holders to do what they do best.
SPEAK TO US ABOUT LICENSING TETRIS® FOR YOUR ADVERTISING CAMPAIGN
We are specialists in licensing for advertising and marketing only. We cannot assist with inquiries relating to consumer product licensing, film screenings, or clearance requests for non-advertising content such as documentaries. As such we will only respond to inquiries relating to advertising.
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